Softcover

ISBN 10: 0470473525 ISBN 13: 9780470473528

Publisher: Wiley, 2010

Information technology professionals will gain invaluable information with this updated resource on how to connect concepts to key business areas. These areas include accounting, finance, marketing, management, human resources, and operations. The new edition provides concise and accessible coverage of core IT topics. Do It Yourself activities show them how to apply the information on the job. Technology professionals will then be able to discover how critical IT is to each functional area and every business.

From the Back Cover:

WHAT'S IN IT FOR ME?

Information technology surrounds us - in how we communicate, how we do business, how we shop, and how we learn. Smart phones, iPods, PDAs, and wireless devices dominate our lives, and yet it's all too easy for students to take information technology and information systems for granted. Rainer and Cegielski's Introduction to Information Systems, 3rd Edition helps make information technology come alive in the classroom. This text takes students where IT impacts business helping them understand how valuable information technology is to their future careers. This 3rd edition provides a concise and accessible coverage of core IT and IS topics while connecting these topics to Accounting, Finance, Marketing, Management, Human resources, and Operations, enabling students to discover how critical IS and IT is to each functional area and every business.

NEW TO THIS EDITION

• Two new Chapters have been added:
• Chapter 9: Customer Relation Management
• Chapter 10: Supply Chain Management
• New Video Clips for Chapters have been added:
• Chapters 1 and 2
• Chapters 3-12
• Updated Interactive Case, features Ruby's , a music club for which students must make IT decisions and put to use the concepts they have learned in a fun and interactive way.