Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing.
Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook.
Face it: this essential book contains everything you need to know for your foray into Facebook marketing.
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Facebook continues to grow, engaging an ever-widening demographic base. Why wouldn’t you want to market your business to its hundreds of millions of loyal members, especially when you can build a Facebook Page for free? Learn how to use the Wall, start a discussion, host an event, and promote your business. Branch out into more engaging Facebook ad strategies and measure your marketing success!
Richard Krueger is founder of AboutFaceDigital, a social media marketing agency, and cofounder of Samepoint, LLC, a social media search engine. He has been featured in Forbes magazine and maintains a popular blog on Facebook marketing at www.aboutfacedigital.com/blog.
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