The E-Myth Accountant: Why Most Accounting Practices Don't Work and What to Do About It - Hardcover

Gerber, Michael E.; Root, M. Darren

Hardcover

ISBN 10: 0470503661 ISBN 13: 9780470503669

Publisher: Wiley, 2011

Synopsis

Distilled small business advice for accounting practices

Many accountants in small and mid-size practices are experts when it comes to their professional knowledge, but may not have considered their practice as much from a business perspective.

Michael Gerber's The E-Myth Accountant fills this void, giving you powerful advice on everything you need to run your practice as a successful business, allowing you to achieve your goals and grow your practice. Featuring Gerber's signature easy-to-understand, easy-to-implement style, The E-Myth Accountant features

• Gerber's universal appeal as a recognized expert on small businesses who has coached, taught, and trained over 60,000 small businesses
• A recognized and widely respected co-author and leader in the accounting field

The E-Myth Accountant is the last guide you'll ever need to make the difference in building or developing your successful accounting practice.

About this title

From the Inside Flap

RUNNING A SUCCESSFUL small accounting firm is a juggling act. You need expertise in your practice area to provide services to clients. You also need the know-how to run a small business. You've probably been well prepared by your education and experience for the technical ins and outs of accounting. Yet what training has prepared you to run a business?

The E-Myth Accountant fills this knowledge gap, giving you a complete toolkit for either starting a successful practice from scratch or maximizing an existing practice's performance. Full of useful, powerful advice you can implement easily, this soup-to-nuts guide enables you to reap all the benefits that come with a thriving accounting services firm.

Combining the wisdom of renowned business development expert Michael E. Gerber and the accounting knowledge of M. Darren Root, The E-Myth Accountant equips you to:

• Liberate yourself from the predictable and often overwhelming tyranny of unprofitable, unproductive, and time-consuming routines
• Transform yourself from a successful technician (accountant) into a successful accountant-manager- entrepreneur
• Rethink your practice, shifting from tactical thinking (working "in" your business) to strategic thinking (working "on" your business)
• Stop trading time for dollars
• Manage those processes through which people get things done, which becomes your management system--for everything you do
• Implement innovative systems to produce consistent results as your practice grows
• Take the sanctity of time seriously, blocking time for entrepreneurial work and using a weekly planning tool
• Create the story about your practice; this story becomes the heart of your practice

Leading an accounting practice can seem like a daunting task,

with too few hours in the day, too many petty management

issues, and problems accountants at Big Four and similar large accounting firms don't seem to face. The E-Myth Accountant offers you a clear road map to create a business that's self sufficient, growing, and highly profitable. Take your practice to levels you didn't think possible with this unique guide!

From the Back Cover

Praise for The E-Myth Accountant

"Read it and then do it. There's probably no professional who could benefit more from the E-Myth principles than the accounting firm owner, and longtime accounting professional and firm owner Darren Root understands that better than anyone. This book offers powerful and practical direction from two business leaders that will change your personal and professional lives."
―MIKE SABBATIS, President and CEO, CCH, a Wolters Kluwer business

"Saying that The E-Myth Accountant is a must-read is an understatement. For many in our profession, this book is the proverbial missing link between the advice others rely on us to provide and how we apply that advice in our own business. Michael and Darren do a masterful job of binding together a powerfully motivating book and a step-by-step guide on transforming a working practice into a thriving business."
―TERESA MACKINTOSH, CPA.CITP, Senior Vice President and General Manager, Professional Market, Thomson Reuters

"Darren's insight on accounting firms combined with Michael's original E-Myth vision and methodology have resulted in a book that can help all conscientious accountants improve their lives and firms while providing new levels of client service."
―RANDY JOHNSTON, Executive Vice President, Network Management Group, Inc.

"Every accountant should read this book. The perfect blend of theory and practice provide firm leaders with the knowledge required to build the foundation of a successful business. Putting the E-Myth concepts in practice will quickly dispel any outdated beliefs of how a firm should operate."
―RENÉ LACERTE, CEO and founder, Bill.com

"Darren Root is one of the lead change agents for the accounting profession. This book is a powerful read of Darren's proven concepts on how firms can transform themselves into a true next-generation firm."
―ERIK ASGEIRSSON, President and CEO, CPA2Biz, Inc., a subsidiary of the American Institute of CPAs

Edition details

• Publisher: Wiley
• Publication date: 2011
• ISBN 10: 0470503661
• ISBN 13: 9780470503669
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 208