Supply Network Strategies - Softcover

Lars-Erik Gadde Goran Persson Hakan Hakansson

Softcover

ISBN 10: 0470518545 ISBN 13: 9780470518540

Publisher: John Wiley & Sons, 2010

Synopsis

Supply Network Strategies deals with how companies activate relationships with suppliers in order to become more efficient and innovative. In recent years, increasing emphasis has been placed on the ways in which these relationships link companies in supply chains and networks. In this book, the authors examine the supply side of companies from a network perspective. The IMP (Industrial Purchasing and Marketing) Group of researchers includes leading international experts in the fields of industrial / business marketing and purchasing. This group is very influential and many university courses have been developed based on the 'philosophy' of the IMP group

About this title

From the Back Cover:

Supply Network Strategies deals with how companies activate relationships with suppliers in order to become more efficient and innovative. In recent years, increasing emphasis has been placed on the ways in which these relationships link companies in supply chains and networks. In Supply Network Strategies, Gadde & Håkansson examine the supply side of companies from a network perspective.
Features:
* The first book on purchasing to develop the supply network perspective

* Adopts the industrial network approach developed through the research of the IMP (Industrial Marketing and Purchasing) group

* Includes case studies and interviews with purchasing directors and staff
Supply Network Strategies has been written for students taking courses in purchasing, business networks, and supply chain management on advanced undergraduate and masters level courses. It will also be of great interest to the thinking professional working in purchasing.

About the Author:

Lars-Erik Gadde is Professor of Industrial Marketing at Chalmers University of Technology, Gothenburg, Sweden. Hakan Hakansson is Professor of Marketing at BI Norwegian School of Management, Oslo, Norway. Goran Persson is Professor of Business Logistics at BI Norwegian School of Management, Oslo, Norway.

About this edition

• Publisher: John Wiley & Sons
• Publication date: 2010
• ISBN 10: 0470518545
• ISBN 13: 9780470518540
• Binding: Paperback
• Edition number: 2
• Number of pages: 256