Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
"synopsis" may belong to another edition of this title.
Shift to Data-Driven Decision Making and Leverage the Complete Power of All Web Data
The Web, online marketing, and advertising have been revolutionized in the last few years, yet the approach to using data has remained largely the same as a decade ago. Web analytics thought leader Avinash Kaushik presents the next-generation framework of web analytics in this exciting book that will dramatically enhance the ability of your organization to think smart and move fast.
In this book, Avinash lays out specific strategies and execution models to evolve from simply leveraging clickstream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools.
While expanding upon the industry-shaping lessons from his bestselling book Web Analytics: An Hour a Day, Avinash explains how to measure, analyze, and act upon today's quickly evolving web technologies and trends―including social media, video, mobile, and online user-centric design options. As he updates traditional approaches, Avinash debunks myths, identifies traps, and reveals specific, simple and advanced methodologies to transform your thinking, making this book the ultimate guide for all web professionals.
"Analytics is vitally important, and no one explains it more elegantly, more simply, or more powerfully than Avinash Kaushik. Consider buying up all the copies of this book before your competition gets a copy."
―Seth Godin, author, Tribes
"Lots of companies have spent lots of time and money collecting data―and sadly do little with it. In Web Analytics 2.0, Avinash Kaushik helps us grasp the importance of this underused resource and shows us how to make the most of online data and experimentation."
―Dan Ariely, Professor of Behavioral Economics, Duke University, and author of Predictably Irrational
"Kaushik takes the witchcraft out of analytics. If venture capitalists read this book, they would fire half of the CEOs that they've funded."
―Guy Kawasaki, Co-founder of Alltop & Garage Technology Ventures
Avinash Kaushik is the author of the leading research & analytics blog Occam's Razor. He is also the Analytics Evangelist for Google and the Chief Education Officer at Market Motive, Inc. He is a bestselling author and a frequent speaker at key industry conferences around the globe and at leading American universities. He was the recipient of the 2009 Statistical Advocate of the Year award from the American Statistical Association.
The author donates all proceeds from his books to two charities, The Smile Train and The Ekal Vidyalaya Foundation.
"About this title" may belong to another edition of this title.
Shipping:
US$ 4.25
Within U.S.A.
Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0470529393
Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0470529393
Book Description Condition: New. Brand New. Seller Inventory # 0470529393
Book Description Paperback. Condition: new. New. Seller Inventory # Wizard0470529393
Book Description Condition: New. Seller Inventory # 6146528-n
Book Description Paperback. Condition: New. 1st Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 000987274N
Book Description Condition: new. Seller Inventory # FrontCover0470529393
Book Description Condition: New. Book is in NEW condition. Seller Inventory # 0470529393-2-1
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published. Seller Inventory # 353-0470529393-new
Book Description Condition: new. Seller Inventory # c7ae70b0d4518ae6dcd8801b0a191912