Type Rules!: The Designer's Guide to Professional Typography - Softcover

Strizver, Ilene

Softcover

ISBN 10: 0470542519 ISBN 13: 9780470542514

Publisher: Wiley, 2010

Synopsis

From principle to practice, get it all in the revised edition of the comprehensive introduction to typography.

Type Rules: The Designer's Guide to Professional Typography, 3rd Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages such as InDesign? and QuarkXPress? -- with new coverage of their latest versions.

This edition includes:

• New information on OpenType, font management utilities, font web sites, and interactive typography.
• An expanded?history of type and an updated glossary of key terms.
• Exercises throughout to help reinforce the concepts presented in the book.
• A wealth of tried-and-true as well as recently developed type tips.
• More in-depth type issues, including scaling logos.

"I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules is one of the best. It's a book that will prove its value time and again."
-- Allan Haley, Director of Words and Letters, Monotype Imaging

"Type Rules is a must-have book for students and professionals alike. I highly recommend it."
-- Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts

About this title

From the Back Cover

from principle to practice–the revised edition of the comprehensive introduction to typography

Type Rules!, Third Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this Third Edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages such as InDesign® and QuarkXPress®;—with new coverage of their latest versions.

"I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules! is one of the best. It's a book that will prove its value time and again."
—Allan Haley, Director of Words and Letters, Monotype Imaging

"Type Rules! is a must-have book for students and professionals alike. I highly recommend it."
—Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts

This new Third Edition includes:

• New information on OpenType, font management utilities, font web sites, and interactive typography
• An expanded history of type and an updated glossary of key terms
• Exercises throughout to help reinforce the concepts presented in the book
• A wealth of tried-and-true as well as recently developed type tips
• More in-depth type issues, including scaling logos

About the Author

Ilene Strizver is the founder of The Type Studio in Westport, Connecticut. She writes and teaches extensively on typography. During her career, she's been creative and production director of Upper & lower case (U&lc) Magazine and director of typeface development at Inter-national Typeface Corporation (ITC) in New York City, where she developed more than 300 text and display typefaces with respected type designers such as Sumner Stone, Erik Spiekermann, Jill Bell, Jim Parkinson, and the late Phill Grimshaw. Ilene writes the popular column, "fy(t)i: For Your Typographic Information" for fonts.com, as well as "TypeTalk" for creativepro.com. She conducts her widely acclaimed Gourmet Typography workshops internationally.

About this edition

• Publisher: Wiley
• Publication date: 2010
• ISBN 10: 0470542519
• ISBN 13: 9780470542514
• Binding: Paperback
• Edition number: 3
• Number of pages: 272