Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI - Softcover

Sebastian Tonkin; Caleb Whitmore; Justin Cutroni

Softcover

ISBN 10: 0470578319 ISBN 13: 9780470578315

Publisher: Wiley, 2010

Synopsis

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals

Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world.

The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications.

• Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more
• Discusses how to communicate with a webmaster or developer to assist with installation
• Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more
• Touches on brand tracking studies, usability research, competitive analysis, and statistical tools

Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives.

Foreword by Avinash Kaushik

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

About this title

From the Back Cover

Hit your target market every time

How do visitors get to your Web site? What do they do when they get there? How many do business with your company? How can you turn more visitors into customers?

Google Analytics can tell you. You don't have to be a Web guru; just follow the practical advice of these experts. Their case studies and step-by-step guidance demonstrate how to improve your marketing strategy with Google Analytics. They'll even tell you where to find help when you need it.

• Maximize your online marketing
• Define a successful, ROI-focused online strategy
• Leverage the tools, vendors, and team structure that work best for your business
• Install and configure Google Analytics, or learn to tell your Webmaster what you need
• Understand analysis concepts, features, and reports
• Analyze what Google AdWords, Yahoo! Search Marketing, and Bing can offer
• Learn to successfully engage users through blogs, social media, and e-mail
• Learn which metrics matter and how to measure the success of SEO, display ads, and other tools

Save 50% on the Google Analytics Individual Qualification Test (GA IQ). Details inside

About the Author

Sebastian Tonkin is an entrepreneur and former member of the Google Analytics Marketing Team.

Caleb Whitmore is a veteran Google Analytics Authorized Consultant and Founder of Analytics Pros, a company dedicated to empowering and supporting Google Analytics users.

Justin Cutroni is author of the popular blog Analytics Talk, a Google Analytics Seminars leader and a consultant who helps companies understand how they can get greatest value from Google Analytics.

Edition details

• Publisher: Wiley
• Publication date: 2010
• ISBN 10: 0470578319
• ISBN 13: 9780470578315
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 456