KaChing: How to Run an Online Business that Pays and Pays - Hardcover

Comm, Joel

Hardcover

ISBN 10: 0470597674 ISBN 13: 9780470597675

Publisher: Wiley, 2010

Synopsis

Rare Book

About this title

Review:

Praise for KaChing

"Turning your passion into profit is Joel's keystone in life, and he possesses the uncanny ability to deliver a clear road map enabling precise results, again and again. Follow Joel's formulas for creating revenue streams online and you'll discover a whole new level of decisive confidence, both online and in life."
—Gary W. Goldstein, Hollywood Movie Producer

"If you can't make money online after reading Joel Comm's KaChing, you should not be allowed to drive a car or operate large machinery! Joel Comm could not have made your path to internet wealth more clear or simple. KaChing is a step-by-step guide to defining your niche, creating salable content, and driving paying customers to your site on a consistent and sustainable basis. It's time to hit the KaChing button! Read this book NOW and watch your money accumulate."
—Joseph Michelli, PhD, author of such internationally bestselling business books as The Starbucks Experience, The New Gold Standard, and When Fish Fly; and cofounder of WOWful Connections

"With Twitter Power, Joel Comm demonstrated how to build and nurture productive digital relationships. With KaChing, he teaches how to tap into your passions and create online revenue streams via several compelling models. If you're serious about creating revenue online, without having to live online, read this book and apply its best practices."
—David Nour, bestselling author of Relationship Economics and ConnectAbility

"If you've considered starting an online business or have one that isn't making any money, check out Joel Comm's book and find your KaChing button."
—Alexis Martin Neely, AlexisMartinNeely.com

"Joel Comm is a master teacher when it comes to following your passion and becoming extremely successful with your online businesses. In this book, he tells you how you can do both, and his methods are easy enough for anyone to follow. If you have been searching for a way to profit from what your are passionate about, you must read this book!"
—Jen Grover, creator of the Butler Bag and author of What If? and Why Not?

Amazon Exclusive: Q&A with Author Joel Comm

What is your experience with running online businesses?
I built my first website in 1995. WorldVillage.com was one of the first 25,000 sites in the world! Over the years, I have built dozens of sites, many of which I still own to this day. From editorial to advertising and marketing to social media, I’ve done it all.

Who is the audience for this book?
With the current state of our economy, there are millions of people looking for ways to supplement their income. While many people tout possibilities for making thousands or millions of dollars online, I believe many would be thrilled to have an extra $1000 or so each month. KaChing presents the Internet business opportunity in a way that is both fresh and attainable to those who seek to take control of their financial situation and future.

What is the most important thing you would tell someone looking to start an online business?
Don’t go looking for the next “hot” trend. Instead, figure out how your own personal passions, knowledge and skills can be leveraged to create an online business. Many make the mistake of looking outwards for success when the most reliable barometer really comes from within.

What are the most common mistakes you see people make when running an online business?
They try to do too much on their own. The key is to align yourself with others whose talents and gifts complement yours. I can’t design or code my way out of a paper bag, so I don’t even try. Instead, I partner with or outsource to others who are able to accomplish the tasks far better than I could ever hope to. That frees me up to focus on doing what I do best. This will be different for each person.

How did you come up with the title KaChing?
Everyone can relate to the ringing cash register sound of a sale being made. Once you understand how to leverage your own interests to build an online business, you can begin to envision the reality of generating a substantial income on the Internet. It’s a pleasing sound that makes people smile. And when you get to push that KaChing Button for the first time, signifying your first dollar online, it is very empowering.

From the Inside Flap:

Make your virtual cash register go KaChing!

The Web is a powerful "money button" that can connect you with vast networks of customers, solidify your business image, and create continual growth. The key is in knowing how to install that button effectively. In an era of blogging, social networking, message boards, and web sites for every subject under the sun, it's difficult to figure out which internet tools are the ones that will make your virtual register go "KaChing!" It's also important to create an overall strategy with these tools that will maximize your time and web usage.

Fortunately Joel Comm, one of the world's leading experts in making money online, delivers tips, tactics, and commonsense guidelines to customize your Internet approach with KaChing. From walking you through the best blogging tools for your needs to exploring the many avenues of Twitter, LinkedIn, and web networking, Comm demystifies the many options the Web has to offer—and helps you clarify your business strategy to better reach targeted audiences. KaChing will show you:

• 7 web content types that work together

• People who can help you generate content that gets hits, mailing lists, and merchandising

• Advertising strategies that connect you with contacts, partner sites, and customers

• YouTube, webinar, and other online video tools

• Branding approaches that speak to your customer base

• Search engine optimization (SEO) tips that get your web site and business more attention

With case studies from a wide array of industries, branding concepts that help you focus your business voice and customer base, and ideas on how to expand your business into new areas, KaChing gives you the know-how that will build and maintain internet-generating income for years to come.

About this edition

• Publisher: Wiley
• Publication date: 2010
• ISBN 10: 0470597674
• ISBN 13: 9780470597675
• Binding: Hardcover
• Edition number: 1
• Number of pages: 256