Convert!: Designing Web Sites to Increase Traffic and Conversion - Softcover

Hunt, Ben

Softcover

ISBN 10: 0470616334 ISBN 13: 9780470616338

Publisher: Wiley, 2011

Synopsis

Solve your traffic troubles and turn browsers into buyers

When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.

• Understand the essentials - your market, your proposition, and your delivery.
• Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.
• Learn how to use testing to improve your site's conversion rate.
• Discover the holistic nature of web site optimization and why multiplicity matters.
• Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action.
• Combine creativity with analysis for the best possible results.

Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.

Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

About this title

About the Author

Ben Hunt teaches web designers, developers and marketers how to make websites that work. Ben has been designing, coding, and producing web sites for clients worldwide for more than 17 years. He is considered a thought leader in web usability, web design and online marketing fields. His site webdesignfromscratch.com provides tutorials and advice to over 120,000 visitors each month.

From the Back Cover

This advice can transform your web site's success

When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.

• Understand the essentials your market, your proposition, and your delivery
• Create a site that is seen by the right people, provides a compelling experience, and generates the desired action
• Learn how to use testing to improve your site's conversion rate
• Discover the holistic nature of web site optimization and why multiplicity matters
• Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action
• Combine creativity with analysis for the best possible results

From the Inside Flap

This advice can transform your web site's success

When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.

• Understand the essentials — your market, your proposition, and your delivery
• Create a site that is seen by the right people, provides a compelling experience, and generates the desired action
• Learn how to use testing to improve your site's conversion rate
• Discover the holistic nature of web site optimization and why multiplicity matters
• Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action
• Combine creativity with analysis for the best possible results

Edition details

• Publisher: Wiley
• Publication date: 2011
• Language: English
• ISBN 10: 0470616334
• ISBN 13: 9780470616338
• Binding: Paperback
• Edition number: 1
• Number of pages: 312