Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing - Softcover

Jones, Kristopher B.

Softcover

ISBN 10: 0470620757 ISBN 13: 9780470620755

Publisher: Visual, 2010

Synopsis

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including

identifying your target audience

Using and optimizing meta tags

Optimizing your site for multiple browsers

Writing effective content

Building communities with blogs and forums

Using Google AnalyticsÖ

Gaining exposure through social media

Creating pay-per-click campaigns

Maximizing the use of other search engines

Monetizing traffic on your site

"Search-engine optimization is, with-out question, one of the highest ROI activities a business can undertake. It's also one of the most misunderstood. Fortunately, we've got people like Kris to act as our tour guide and translator."-Rand Fishkin, SEOmoz

High-resolution screen shots demonstrate each task

Succinct explanations walk you through step by step

Two-page lessons break big topics into bit-sized modules

"Apply It" and "Extra" sidebars highlight useful tips

About this title

About the Author

Kristopher B. Jones is considered one of the top Internet marketing experts in the world. Kris is a frequent keynote speaker, presenter, and moderator at major national and international marketing conferences, including Search Engine Strategies (SES), Affiliate Summit, and the Electronic Retailer Association. Kris is also a sought-after speaker at colleges and universities around the country and has delivered inspirational lectures to thousands of college and graduate students at schools such as Penn State University, the University of Pittsburgh, and Villanova University.

From the Back Cover

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including:

• Identifying your target audience

• Using and optimizing meta tags

• Optimizing your site for multiple browsers

• Writing effective content

• Building communities with blogs and forums

• Using Google Analytics

• Gaining exposure through social media

• Creating pay-per-click campaigns

• Maximizing the use of other search engines

• Monetizing traffic on your site

"Search-engine optimiza-tion is, with-out question, one of the highest ROI activities a business can undertake. It's also one of the most misunderstood. Fortunately, we've got people like Kris to act as our tour guide and translator." ? Rand Fishkin, SEOmoz

• High-resolution screen shots demonstrate each task

• Succinct explanations walk you through step by step

• Two-page lessons break big topics into bite-sized modules

• "Apply It" and "Extra" sidebars highlight useful tips

• Target your audience, create strong pages, use keywords, and build links

• Master powerful techniques with visual instructions

Edition details

• Publisher: Visual
• Publication date: 2010
• Language: English
• ISBN 10: 0470620757
• ISBN 13: 9780470620755
• Binding: Paperback
• Edition number: 2
• Number of pages: 307