Affiliate Program Management: An Hour a Day

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9780470651735: Affiliate Program Management: An Hour a Day
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Affiliate marketing is hot; here's how to get your programgoing

Nearly every retailer in the Internet Retailers' Top 500 has anaffiliate marketing program. Now free affiliate networks,automation software, and pay-for-performance compensation modelsare making it easy for small businesses to take advantage of thismarketing tool. In the popular An Hour a Day format, thisguide features a detailed, real-world, task-based approach todeveloping, launching, and managing a successful affiliatemarketing program. It explores market research, determining paymentmodels and reporting guidelines, recruiting affiliates, craftingappropriate communications, and much more.

  • Affiliate marketing programs help boost marketing effortswithout incurring excessive costs; this Hour a Day guideprovides everything merchants, business owners, and those chargedwith managing an affiliate program need to know
  • Offers a modern, real-world, step-by-step guide to researching,launching, managing, and optimizing a successful affiliatemarketing program
  • Covers social media; creating policies; working with feeds,coupons, widgets, and video; creating compelling content; handlingpartners who are not meeting goals; and much more

Affiliate Program Management: An Hour a Day is thedo-it-yourself guide to planning and maintaining a successfulaffiliate program.

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From the Back Cover:

Launch, Manage, and Build a Successful Affiliate MarketingProgram

A Step-by-Step Guide

This thorough guide shows you step by step how to research,launch, manage, and grow a successful online affiliate marketingprogram. Written by an acclaimed expert affiliate manager, thisdetailed book breaks down intimidating aspects into practical,approachable, day-by-day tasks, covering everything from performingmarket research and setting up competitive program terms torecruiting affiliates, motivating them to perform, and more.

  • Do crucial pre-launch research on various payment models, yourcompetition, and how best to set up tracking, reporting, and datafeeds

  • Set up competitive affiliate program terms

  • Launch the program and recruit affiliates into it

  • Understand the importance of an individualized approach toaffiliates, and learn how to market to the marketers

  • Use KPIs, metrics, competitive intelligence, and split testingto optimize performance

  • Avoid the deadliest affiliate management mistakes and suchpitfalls as cookie overwriting, trademark violation, and others

You'll also find:

  • Essential hints, tips, and techniques for everyone fromone-person shops to Fortune 500 companies

  • Twenty-five ready-made affiliate program promotion ideas

  • Real-world case studies that illustrate successes to learn fromand mistakes to avoid

Praise for Affiliate Program Management: An Hour aDay

"Well-written and completely comprehensive, this is a must-readfor merchants who want to expand brand awareness and increase salesthrough affiliate marketing."
Rosalind Gardner, speaker and affiliate marketingconsultant, and author of The Super Affiliate Handbook andMake a Fortune Promoting Other People's Stuff Online

"It's all here, from what to do and why to do it to exactly howto do it, step by step. This book will ensure you have theknowledge you need to get it done the right way, the firsttime."
Jim Kukral, ten-year affiliate marketing veteran andauthor of Attention! This Book Will Make You Money

"Geno has clearly been in the affiliate marketing trenches. Notonly will you learn everything you need to know, but just asimportantly, you'll learn what not to do! This is amust-read."
Scott Allan, VP of Marketing, LinkShareCorporation

"This is the best affiliate marketing guide available. No oneknows the field like Geno Prussakov."
Anita Campbell, CEO, Small Business Trends

"With clear explanations, plentiful real-world examples, andfantastic resource lists, this book is a comprehensive compendiumof up-to-date knowledge from a leader in the field."
Alicia Navarro, cofounder and CEO, Skimlinks

About the Author:

Award-winning affiliate management expert Evgenii "Geno" Prussakov is founder and president of Affilinomics, an affiliate program management branch of AM Navigator LLC. He has managed affiliate programs and consulted with such top brands as Forbes, Hallmark, Nokia, Warner Music, Skype, Forex Club, and many others. He is a regular contributor to Website Magazine, FeedFront, Revenue Performance, Search Marketing Standard, Visibility Magazine, Search Engine Marketing Journal, and multiple industry blogs. He maintains his own affiliate marketing blog (amnavigator.com/blog/), for which he was named Best Affiliate Blogger in 2010 (Search & Social Awards), as well Best Affiliate Marketing Blogger of 2011 (The Affiliate Marketing Awards). He also speaks at key industry trade shows, including Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, Internet Marketing Conference, and others.

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