Fashion Design: Process, Innovation and Practice - Softcover

McKelvey, Kathryn; Munslow, Janine

Softcover

ISBN 10: 0470655771 ISBN 13: 9780470655771

Publisher: Wiley, 2012

Synopsis

Shows how the design process can be successfully applied to satisfy market needs and trends

Fashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process.

Fashion Design sets out basic principles and exercises in order to make fashion design a logical process, providing a framework from which they can expand your skills steadily.

Fashion Design, 2nd Edition:

• Shows how the design process can be successfully applied to satisfy market needs and trends
• Has a problem solving approach, with practical design projects and portfolio exercises to encourage readers to develop their innovation, experimentation and versatility
• Pays special attention to computer-aided design (CAD) and employment opportunities, including an overview of what is involved in studying and becoming a designer in the contemporary fashion industry.

About this title

From the Back Cover

Fashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercial success can be achieved if the right processes are followed in the early design stages.

Fashion Design shows how the design process can be successfully applied to satisfy market needs and trends. It sets out basic principles and exercises in order to make fashion design a logical process and provides a framework from which you can expand your skills steadily. With its problem solving approach, practical design projects and portfolio exercises, you are encouraged to develop your innovation, experimentation and versatility.

Special attention is paid to computer-aided design (CAD) and employment opportunities, including an overview of what is involved in studying and becoming a designer in the contemporary fashion industry.

FASHION DESIGN:

• Uses a problem solving approach to encourage students' versatility.
• Shows how to use prediction information, themes, and market level breakdown.
• Includes a detailed case study that runs throughout the book.
• Looks at the entire design process, from concept to finished product.

About the Author

Kathryn McKelvey is a Reader at Northumbria University, in the School of Design. She teaches drawing and visual communication to Motion Graphics and Animation students, but fashion remains a key component for her own research. Kathryn has worked in the fashion forecasting industry in New York as an illustrator and designer.

Janine Munslow is the head of fashion at Northumbria University. Previously, Janine worked as a fashion and textile designer in London, before setting up her own design label partnership, Guerilla Farm, wholesaling in Europe, USA and the Far East, and with established fashion outlets in London.

Edition details

• Publisher: Wiley
• Publication date: 2012
• ISBN 10: 0470655771
• ISBN 13: 9780470655771
• Binding: Paperback
• Language: English
• Edition number: 2
• Number of pages: 240