The Handbook of Communication and Corporate Reputation - Hardcover

Hardcover

ISBN 10: 0470670983 ISBN 13: 9780470670989

Publisher: Wiley-Blackwell, 2013

Synopsis

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.

• Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
• Brings together state-of-the-art communication studies insights on corporate reputation
• Identifies and addresses the lacunae in the research literature
• Applies new theoretical frameworks to corporate reputation

About this title

About the Author

Craig E. Carroll (PhD, The University of Texas at Austin) is Visiting Scholar in Corporate Communication at New York University and Senior Research Fellow with the Reputation Institute, LLC. He is on the adjunct faculty for the IE Communication School in Madrid, Spain and USI Università della Svizzera italiana in Lugano, Italy. He is Past Chair of the International Communication Association's (ICA) Public Relations division. He serves on the editorial boards for Corporate Communications: an International Journal, Corporate Reputation Review, Journal of Communication, Journal of Public Relations Research, Public Relations Inquiry, and Public Relations Review. Carroll is also Editor of Corporate Reputation and the News Media, featuring case studies of media influence on corporate reputation from 26 countries around the world.

From the Back Cover

With the very latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing importance of large businesses' public reputations. It fills a number of lacunae in the research literature at the same time as providing updated and revised expressions of classic theories in the field. Renowned international scholars assess a range of aspects of corporate communication theory in a style that is accessible to senior-level students of journalism and marketing.
Large businesses and corporations can no longer rely on default goodwill from the public, but must be active listeners and promoters of the public good they claim to provide, rather than passive institutions reacting to negative happenstance. This book provides evidence that the benefits of doing so are clear: for corporations, organizational learning and a sense of social responsibility result in tangible investment returns. Academics from various disciplines within the field of communications--journalism, advertising, corporate and organizational communication, media law, history, and public relations--come together to offer a state-of-the-art compendium of all that communication studies has to offer the study of corporate reputation.

From the Inside Flap

With the very latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing importance of large businesses’ public reputations. It fills a number of lacunae in the research literature at the same time as providing updated and revised expressions of classic theories in the field. Renowned international scholars assess a range of aspects of corporate communication theory in a style that is accessible to senior-level students of journalism and marketing.

Large businesses and corporations can no longer rely on default goodwill from the public, but must be active promoters of the public good they claim to provide, rather than passive institutions reacting to negative happenstance. This book provides evidence that the benefits of doing so are clear: for corporations, organizational learning and a sense of social responsibility result in tangible investment returns. Academics from various disciplines within the field of communications—journalism, advertising, corporate and organizational communication, media law, history, and public relations—come together to offer a state-of-the-art compendium of all that communication studies has to offer the study of corporate reputation.

Edition details

• Publisher: Wiley-Blackwell
• Publication date: 2013
• Language: English
• ISBN 10: 0470670983
• ISBN 13: 9780470670989
• Binding: Hardcover
• Edition number: 1
• Number of pages: 656
• Editor: Carroll Craig E.