Health Communication in the 21st Century - Softcover

Wright, Kevin B.; Sparks, Lisa; O'Hair, H. Dan

Softcover

ISBN 10: 0470672722 ISBN 13: 9780470672723

Publisher: Wiley-Blackwell, 2012

Synopsis

This popular and engaging text on health communication is now revised and updated in a second edition that incorporates recent research and boasts new material on topics such as crisis communication, social disparities in health, and systemic reform.

• Fully revised second edition of this popular and authoritative text
• Includes fresh material on topics such as crisis communication, health care reform, global health issues, and political issues in health communication
• New case studies, examples, and updated glossary keep the work relevant and student-friendly
• Provides effective strategies for healthcare organizations and individuals in communicating with patients
• Updated and enhanced online resources, including PowerPoint slides, test bank, and instructors manual, available upon publication at www.wiley.com/go/wright

About this title

About the Author

Kevin Bradley Wright is Professor and Chair of the Department of Communication at Saint Louis University, USA. 

Lisa Sparks is Foster and Mary McGaw Endowed Professor in Behavioral Sciences at Chapman University, USA, and Full Faculty Member of the NCI-designated Chao Family Comprehensive Cancer Center at the University of California, Irvine.

H. Dan O’Hair is a Presidential Professor in the Department of Communication at the University of Oklahoma, USA.

From the Back Cover

Now in an updated second edition, this much-admired primer for students offers an accessible and reliable introduction to health communication. Health is such an important and complex topic that how and what we communicate to one another about it is of central concern. Integrating the latest thinking and covering a host of fresh topics, this fully revised text features new and enhanced material on risk and crisis communication, health issues of global significance, spirituality and health, disparities in health provision, and political issues in health communication. The diversity of content reflects the span of the subject – from media campaigns to sensitive dialogue with terminally ill patients.

For this edition, the authors have added substantially to the content and reworked existing chapters to reflect new methods and results. They maintain their student-centered approach with fresh case studies neatly summarizing fundamental points, a full glossary, and chapter summaries with discussion questions. This engaging work guides students majoring in public health, communications or any healthcare discipline to a solid understanding of the intricate links between health and the processes of communication.

From the Inside Flap

Now in an updated second edition, this much-admired primer for students offers an accessible and reliable introduction to health communication. Health is such an important and complex topic that how and what we communicate to one another about it is of central concern. Integrating the latest thinking and covering a host of fresh topics, this fully revised text features new and enhanced material on risk and crisis communication, health issues of global significance, spirituality and health, disparities in health provision, and political issues in health communication. The diversity of content reflects the span of the subject – from media campaigns to sensitive dialogue with terminally ill patients.

For this edition, the authors have added substantially to the content and reworked existing chapters to reflect new methods and results. They maintain their student-centered approach with fresh case studies neatly summarizing fundamental points, a full glossary, and chapter summaries with discussion questions. This engaging work guides students majoring in public health, communications or any healthcare discipline to a solid understanding of the intricate links between health and the processes of communication.

Edition details

• Publisher: Wiley-Blackwell
• Publication date: 2012
• Language: English
• ISBN 10: 0470672722
• ISBN 13: 9780470672723
• Binding: Paperback
• Edition number: 2
• Number of pages: 360