Health Communication in the 21st Century, 2nd Edition

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9780470672723: Health Communication in the 21st Century, 2nd Edition
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This popular and engaging text on health communication is now revised and updated in a second edition that incorporates recent research and boasts new material on topics such as crisis communication, social disparities in health, and systemic reform.

  • Fully revised second edition of this popular and authoritative text
  • Includes fresh material on topics such as crisis communication, health care reform, global health issues, and political issues in health communication
  • New case studies, examples, and updated glossary keep the work relevant and student-friendly
  • Provides effective strategies for healthcare organizations and individuals in communicating with patients
  • Updated and enhanced online resources, including PowerPoint slides, test bank, and instructors manual, available upon publication at www.wiley.com/go/wright

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From the Back Cover:

Now in an updated second edition, this much-admired primer forstudents offers an accessible and reliable introduction to healthcommunication. Health is such an important and complex topic thathow and what we communicate to one another about it is of centralconcern. Integrating the latest thinking and covering a host offresh topics, this fully revised text features new and enhancedmaterial on risk and crisis communication, health issues of globalsignificance, spirituality and health, disparities in healthprovision, and political issues in health communication. Thediversity of content reflects the span of the subject – frommedia campaigns to sensitive dialogue with terminally illpatients.

For this edition, the authors have added substantially to thecontent and reworked existing chapters to reflect new methods andresults. They maintain their student-centered approach with freshcase studies neatly summarizing fundamental points, a fullglossary, and chapter summaries with discussion questions. Thisengaging work guides students majoring in public health,communications or any healthcare discipline to a solidunderstanding of the intricate links between health and theprocesses of communication.

About the Author:

Kevin Bradley Wright is Professor and Chair of theDepartment of Communication at Saint Louis University,USA. 

Lisa Sparks is Foster and Mary McGaw Endowed Professor inBehavioral Sciences at Chapman University, USA, and Full FacultyMember of the NCI-designated Chao Family Comprehensive CancerCenter at the University of California, Irvine.

H. Dan O’Hair is a Presidential Professor in theDepartment of Communication at the University of Oklahoma, USA.

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Book Description John Wiley and Sons Ltd, United Kingdom, 2012. Paperback. Condition: New. 2nd Edition. Language: English. Brand new Book. This popular and engaging text on health communication is now revised and updated in a second edition that incorporates recent research and boasts new material on topics such as crisis communication, social disparities in health, and systemic reform. * Fully revised second edition of this popular and authoritative text * Includes fresh material on topics such as crisis communication, health care reform, global health issues, and political issues in health communication * New case studies, examples, and updated glossary keep the work relevant and student-friendly * Provides effective strategies for healthcare organizations and individuals in communicating with patients * Updated and enhanced online resources, including PowerPoint slides, test bank, and instructors manual, available upon publication at /go/wright. Seller Inventory # AAH9780470672723

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