Andreas Hepp Transcultural Communication

ISBN 13: 9780470673942

Transcultural Communication

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In Transcultural Communication, Andreas Hepp provides an accessible and engaging introduction to the exciting possibilities and inevitable challenges presented by the proliferation of transcultural communication in our mediatized world.

  • Includes examples of mediatization and transcultural communication from a variety of cultural contexts
  • Covers an array of different types of media, including mass media and digital media
  • Incorporates discussion of transcultural communication in media regulation, media production, media products and platforms, and media appropriation

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From local events trending internationally on Twitter, to thegrowing popularity of global news networks like CNN, Aljazeera, andBBC World, we no longer communicate and consume media within oneculture but across many. In Transcultural CommunicationAndreas Hepp provides an accessible and engaging introduction tothe exciting possibilities and inevitable challenges presented bythe proliferation of transcultural communication in our mediatizedworld. Citing examples from an array of media forms and culturalcontexts, Hepp addresses transcultural communication’s impacton media regulation, media production, media products andplatforms, and media appropriation.

Offering an original and refreshing take on global media,Transcultural Communication is ideal reading for studentsstudying the current international media landscape.

About the Author:

Andreas Hepp is Professor of Media and Communication Studies in the Centre for Media, Communication and Information Research (ZeMKI) at the University of Bremen, Germany. He is the author of Cultures of Mediatization (2013), co-editor, with Friedrich Krotz, of Mediatized Worlds: Culture and Society in a Media Age (2014), and co-editor, with Nick Couldry and Friedrich Krotz, of Media Events in a Global Age (2010).

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