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Prediction Techniques for Marketing Planners: The Practical Application of Forecasting Methods to Business Problems (Abp Marketing Library) - Hardcover
- PublisherJohn Wiley & Sons Inc
- Publication date1973
- ISBN 10 0470674709
- ISBN 13 9780470674703
- BindingHardcover
- LanguageEnglish
- Number of pages254
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Prediction Techniques for Marketing Planners : The Practical Application of Forecasting Methods to Business Problems
Published by
John Wiley & Sons, New York:, 1971
ISBN 10: 0470674709
ISBN 13: 9780470674703
Used
Hardcover
First Edition
Seller: About Books, Henderson, NV, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good+ EX-LIBRARY. Dust Jacket Condition: No jacket. First U.S. Edition. New York:: John Wiley & Sons, 1971. A square, reasonably tight copy. Inner hinges are perfect. WITHDRAWN stamp, and a few other library markings on the endpapers. Text pages are clean, crisp, and unmarked. No underlining. No highlighting. No margin notes. First American printing with "First published 1971" on the copyright page. Among the book's 10 chapters are: The Dependence of Successful Marketing on Successful Forecasting; Some Forecasting Methodology in Marketing; The Logical Approach to Forecasting; The Essentials of Decision Making; Case Study 1: A Disinvestment Problem; Case Study 2: A Company Acquisition; Conclusion. With 22 figures. Mathematical Appendix. Index. Bound in the original black boards, lettered in shiny gold on the spine. First U.S. Edition. Hard Cover. Very Good+ EX-LIBRARY./No jacket. 8vo. 254pp. Seller Inventory # 006892
Quantity: 1 available