"synopsis" may belong to another edition of this title.
The comprehensive programme covers three key stages of growth creation:
thebrandgym shares the inside story of brand leaders who have inspired and guided teams to create brand and business growth. Leaders from companies including Tesco, Cadbury's, Unilever and P&G share their tips and tricks for success, and warn you of the traps to avoid.
David Nichols is a leading expert on innovation and the author of the brandgym book Return on Ideas – a practical guide to making innovation pay, in addition to Brands & Gaming published by Palgrave Macmillan. He started his career at OC&C Strategy consultants, moving on to the marketing consultancy Added Value where he was Managing Director of Australia and then the UK. He has a first class degree in Aerospace Engineering from Bristol University and is an aerobatic pilot in his spare time.
davidn@thebrandgym.com
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Book Description Hardback. Condition: New. New copy - Usually dispatched within 4 working days. This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Seller Inventory # B9780470686195
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Book Description Hardcover. Condition: Brand New. 2nd edition. 239 pages. 9.25x7.75x0.75 inches. In Stock. Seller Inventory # __0470686197
Book Description Condition: New. 2010. 2nd Edition. Hardcover. This refreshingly simple, practical guide demonstrates howbrand management can boost business performance. It is the idealinspiration for creating growth in today's tough economic times. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 198 x 20. Weight in Grams: 652. . . . . . Seller Inventory # V9780470686195
Book Description Condition: New. 2010. 2nd Edition. Hardcover. This refreshingly simple, practical guide demonstrates howbrand management can boost business performance. It is the idealinspiration for creating growth in today's tough economic times. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 198 x 20. Weight in Grams: 652. . . . . . Books ship from the US and Ireland. Seller Inventory # V9780470686195
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