Cases to Accompany Contemporary Strategy Analysis

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9780470686331: Cases to Accompany Contemporary Strategy Analysis

This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written by Rob Grant to accompany his text, Contemporary Strategy Analysis 7th edition, each case is designed to enable students to apply particular concepts and techniques of strategy analysis.

New cases include:

  • Manchester United: Preparing for Life without Ferguson
  • Starbucks
  • Easyjet vs. Ryanair
  • DVD Wars
  • Google

Further cases, including the US Airline Industry, Ford and the World Automobile Industry, Richard Branson and the Virgin group of Companies, Wal-Mart Stores Inc, Harley-Davidson and General Electric & Jeff Immelt have been updated to 2009.

These contemporary cases allow students unparalleled insight into determinants of competition; the basis of competitive advantage; the challenges of developing new organizational capabilities; the design of strategies for exploiting innovation; and the opportunities and pitfalls of internationalization.

Used alongside the Contemporary Strategy Analysis text, or as a standalone resource, the cases allow today's students and executives to apply key strategy concepts and frameworks to top-level decision making at companies that face critical strategic challenges.

Full teachings notes to the cases will be available upon publication at the companion website www.contemporarystrategyanalysis.com

"synopsis" may belong to another edition of this title.

Book Description:

The cases in this book have been written to accompany the leading strategy text, Contemporary Strategy Analysis 5e (Blackwell). Designed to illuminate and utilize the key strategic management concepts and frameworks, the cases deal with prominent companies facing the challenge of competitive international markets. The fourth edition of Cases for Contemporary Strategy Analysis features the updating of previous cases, including Laura Ashley Holdings PLC; Daimler Chrysler and the world automobile industry; Eastman Kodak; Royal Dutch Shell; Harley-Davidson, Inc.; Richard Branson and the Virgin Group; General Electric; and AES Corporation; Madonna; the U.S. airlines industry; Wal-Mart; EMI; the video games industry; EuroDisney; and the addition of new cases. Among the new cases appearing are Cannondale, Grundig, Eni S.p.A. and the world oil and gas industry, and Dell Computer.

From the Back Cover:

The cases in this book have been written specially to accompany the leading strategy text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2005). The cases are designed to illuminate the utilization the key strategic management concepts and frameworks described in the textbook. They deal with prominent companies facing the challenge of competitive international markets.

This edition of Cases to Accompany Contemporary Strategy Analysis, Fifth Edition features updated versions of previous cases, including: Madonna; Laura Ashley Holdings plc; the US airline industry; Ford and the world automobile industry; Wal-Mart; Eastman Kodak; Royal Dutch/Shell; Harley-Davidson, Inc.; EMI; the video games industry; Euro Disney; Richard Branson and the Virgin Group; General Electric; and AES Corporation. A new case on Eni SpA and the world oil and gas industry has been added.

The key features of the new edition are its:


  • Focus on well-known companies drawn from North America and Europe.

  • Coverage of current strategic situations – most of the cases deal with strategic decisions between 2002 and 2004.

  • Close linkage with the analytic tools outlined in Contemporary Strategy Analysis, Fifth Edition.

"About this title" may belong to another edition of this title.

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Book Description John Wiley and Sons Ltd, United Kingdom, 2010. Paperback. Book Condition: New. 7th Revised edition. Language: English . Brand New Book. This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written by Rob Grant to accompany his text, Contemporary Strategy Analysis 7th edition, each case is designed to enable students to apply particular concepts and techniques of strategy analysis. New cases include: Manchester United: Preparing for Life without Ferguson Starbucks Easyjet vs. Ryanair DVD Wars Google Further cases, including the US Airline Industry, Ford and the World Automobile Industry, Richard Branson and the Virgin group of Companies, Wal-Mart Stores Inc, Harley-Davidson and General Electric Jeff Immelt have been updated to 2009. These contemporary cases allow students unparalleled insight into determinants of competition; the basis of competitive advantage; the challenges of developing new organizational capabilities; the design of strategies for exploiting innovation; and the opportunities and pitfalls of internationalization. Used alongside the Contemporary Strategy Analysis text, or as a standalone resource, the cases allow today s students and executives to apply key strategy concepts and frameworks to top-level decision making at companies that face critical strategic challenges. Full teachings notes to the cases will be available upon publication at the companion website. Bookseller Inventory # AAH9780470686331

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Book Description John Wiley and Sons Ltd, United Kingdom, 2010. Paperback. Book Condition: New. 7th ed.. Language: English . Brand New Book. This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written by Rob Grant to accompany his text, Contemporary Strategy Analysis 7th edition, each case is designed to enable students to apply particular concepts and techniques of strategy analysis. New cases include: Manchester United: Preparing for Life without Ferguson Starbucks Easyjet vs. Ryanair DVD Wars Google Further cases, including the US Airline Industry, Ford and the World Automobile Industry, Richard Branson and the Virgin group of Companies, Wal-Mart Stores Inc, Harley-Davidson and General Electric Jeff Immelt have been updated to 2009. These contemporary cases allow students unparalleled insight into determinants of competition; the basis of competitive advantage; the challenges of developing new organizational capabilities; the design of strategies for exploiting innovation; and the opportunities and pitfalls of internationalization. Used alongside the Contemporary Strategy Analysis text, or as a standalone resource, the cases allow today s students and executives to apply key strategy concepts and frameworks to top-level decision making at companies that face critical strategic challenges. Full teachings notes to the cases will be available upon publication at the companion website. Bookseller Inventory # AAH9780470686331

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