Data Mining and Statistics for Decision Making - Hardcover

Tufféry, Stéphane

Hardcover

ISBN 10: 0470688297 ISBN 13: 9780470688298

Publisher: Wiley, 2011

Synopsis

Data mining is the process of automatically searching large volumes of data for models and patterns using computational techniques from statistics, machine learning and information theory; it is the ideal tool for such an extraction of knowledge. Data mining is usually associated with a business or an organization's need to identify trends and profiles, allowing, for example, retailers to discover patterns on which to base marketing objectives.

This book looks at both classical and recent techniques of data mining, such as clustering, discriminant analysis, logistic regression, generalized linear models, regularized regression, PLS regression, decision trees, neural networks, support vector machines, Vapnik theory, naive Bayesian classifier, ensemble learning and detection of association rules. They are discussed along with illustrative examples throughout the book to explain the theory of these methods, as well as their strengths and limitations.

 Key Features:

• Presents a comprehensive introduction to all techniques used in data mining and statistical learning, from classical to latest techniques.
• Starts from basic principles up to advanced concepts.
• Includes many step-by-step examples with the main software (R, SAS, IBM SPSS) as well as a thorough discussion and comparison of those software.
• Gives practical tips for data mining implementation to solve real world problems.
• Looks at a range of tools and applications, such as association rules, web mining and text mining, with a special focus on credit scoring.
• Supported by an accompanying website hosting datasets and user analysis. 

Statisticians and business intelligence analysts, students as well as computer science, biology, marketing and financial risk professionals in both commercial and government organizations across all business and industry sectors will benefit from this book.

About this title

From the Back Cover

Data Mining and Statistics for Decision Making

Stéphane Tufféry, Universitie of Paris-Dauphine, France

Data mining is the process of automatically searching large volumes of data for models and patterns using computational techniques from statistics, machine learning and information theory; it is the ideal tool for such an extraction of knowledge. Data mining is usually associated with a business or an organization's need to identify trends and profiles, allowing, for example, retailers to discover patterns on which to base marketing objectives.

This book looks at both classical and modern methods of data mining, such as clustering, discriminate analysis, decision trees, neural networks and support vector machines along with illustrative examples throughout the book to explain the theory of these models. Recent methods such as bagging and boosting, decision trees, neural networks, support vector machines and genetic algorithm are also discussed along with their advantages and disadvantages.

Key Features:

• Presents a comprehensive introduction to all techniques used in data mining and statistical learning.
• Includes coverage of data mining with R as well as a thorough comparison of the two industry leaders, SAS and SPSS.
• Gives practical tips for data mining implementation as well as the latest techniques and state of the art theory.
• Looks at a range of methods, tools and applications, such as scoring to web mining and text mining and presents their advantages and disadvantages.
• Supported by an accompanying website hosting datasets and user analysis.

Business intelligence analysts and statisticians, compliance and financial experts in both commercial and government organizations across all industry sectors will benefit from this book.

About the Author

Dr Stephane Tuffery teaches Data Mining and statistics, University Rennes 1, Paris, France.

Translator, Rod Riesco, UK.

Edition details

• Publisher: Wiley
• Publication date: 2011
• ISBN 10: 0470688297
• ISBN 13: 9780470688298
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 720