Items related to Marketing Research: The Second Pacific Rim Edition
Synopsis
Marketing Research: The Second Pacific Rim edition reflectscontemporary developments and examples in Marketing Research. Thetext maintains the strengths of the original Aaker, Kumar and Daytext, and is presented in an engaging and accessible style. Avisual map evolves throughout the text, guiding students throughthe entire marketing research process step by step.
The text retains a clear focus on marketing research as a toolfor helping organisations achieve their goals, and uses themacro-micro approach of reviewing the entire research processbefore considering each component part in detail. The focus is onunderstanding and conducting market research as the basis formaking sound business decisions.
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Marketing Research
Published by
John Wiley & Sons Australia Ltd, Milton, 2007
ISBN 10: 047081070X
ISBN 13: 9780470810705
Used
Soft Cover
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Soft Cover. Condition: Very Good. Second Edition. 601 pages. Book is in Very good condition throughout. Seller Inventory # 192214
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Marketing Research: The Second Pacific Rim Edition
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