Items related to Tourism Marketing: An Asia-Pacific Perspective
Tourism Marketing provides a contemporary approach to formulating,implementing and monitoring marketing strategy for regional tourismmarketers and small businesses, the latter comprising over 90% ofthe 'tourism industry'. The principal aim of Tourism Marketing isto demonstrate how marketing principles apply in the tourismindustry in Australia, New Zealand and the Asia-Pacific.
This text will provide students with a thorough understanding of:
This text will provide students with a thorough understanding of:
- a conceptual framework for tourism and travel marketing
- the role and importance of destination marketingorganisations
- factors influencing tourism demand and supply
- characteristics of consumer-traveler behaviour
- services marketing in tourism
- the role of marketing research in management decisionmaking
- approaches to branding, positioning and segmentation
- the philosophy of integrated marketing communicationsperformance metrics
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- PublisherWiley
- Publication date2008
- ISBN 10 047081490X
- ISBN 13 9780470814901
- BindingPaperback
- Edition number1
- Number of pages496
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Tourism Marketing: An Asia-Pacific Perspective
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