Tourism Marketing: An Asia-Pacific Perspective

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9780470814901: Tourism Marketing: An Asia-Pacific Perspective
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Tourism Marketing provides a contemporary approach to formulating,implementing and monitoring marketing strategy for regional tourismmarketers and small businesses, the latter comprising over 90% ofthe 'tourism industry'. The principal aim of Tourism Marketing isto demonstrate how marketing principles apply in the tourismindustry in Australia, New Zealand and the Asia-Pacific.

This text will provide students with a thorough understanding of:

  • a conceptual framework for tourism and travel marketing
  • the role and importance of destination marketingorganisations
  • factors influencing tourism demand and supply
  • characteristics of consumer-traveler behaviour
  • services marketing in tourism
  • the role of marketing research in management decisionmaking
  • approaches to branding, positioning and segmentation
  • the philosophy of integrated marketing communicationsperformance metrics

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Hsu, Cathy H. C., Killion, Les, Brown, G
Published by Wiley (2008)
ISBN 10: 047081490X ISBN 13: 9780470814901
New Paperback Quantity Available: 1
Murray Media

Book Description Wiley, 2008. Paperback. Condition: New. Never used!. Seller Inventory # P11047081490X

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