Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses, the latter comprising over 90% of the 'tourism industry'. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacific. This text will provide students with a thorough understanding of: a conceptual framework for tourism and travel marketing the role and importance of destination marketing organisations factors influencing tourism demand and supply characteristics of consumer-traveler behaviour services marketing in tourism the role of marketing research in management decision making approaches to branding, positioning and segmentation the philosophy of integrated marketing communications performance metrics
"synopsis" may belong to another edition of this title.
Book Description John Wiley & Sons. Book Condition: New. New. This is a brand new book!. Bookseller Inventory # Z1-M-018-01268
Book Description John Wiley & Sons, 2009. Paperback. Book Condition: New. book. Bookseller Inventory # M047081490X
Book Description John Wiley and#38; Sons, 2008. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # FW-9780470814901
Book Description John Wiley 2008-02-12, Milton, Qld., 2008. paperback. Book Condition: New. Bookseller Inventory # 9780470814901
Book Description John Wiley & Sons. Paperback. Book Condition: New. New copy - Usually dispatched within 2 working days. Bookseller Inventory # B9780470814901
Book Description Wiley & Sons, 2008. Paperback. Book Condition: Brand New. 496 pages. In Stock. Bookseller Inventory # __047081490X