Six Sigma for Growth: Driving Profitable Top-Line Results

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9780470821336: Six Sigma for Growth: Driving Profitable Top-Line Results
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Six Sigma has had a substantial impact on the way many businesses are run today. Companies that adopt Six Sigma send a strong message to their customers and shareholders that they are committed to delivering the highest quality product and service at competitive prices. Such companies commit people, time and resources to looking at the issues of the business with the view of developing long term, sustainable improvements. It is this level of commitment combined with a rigorous improvement methodology and the focus on customers that distinguishes Six Sigma from other improvement initiatives.
Over the years, Six Sigma has become commonplace in a variety of industries both operational and service oriented in nature. This has been in response to the intensely competitive environment that most businesses today operate in. This book provides a framework on how companies can apply Six Sigma methodologies to where it can make the biggest difference, to drive growth. The approach outlined enables companies to focus their Six Sigma initiatives on growth by expanding its scope from continuous improvement to one of continuous innovation. It applies the structured Six Sigma methodology to understanding customers and their problems in depth, so that companies can continuously work to offer product and services that customer's value. It is aimed at helping companies with existing Six Sigma initiatives to focus them towards growth as well as to help non-Six Sigma companies enhance their Sales and Marketing efforts by giving them the Six Sigma tool set.

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From the Inside Flap:

Six Sigma is one of the most successful management initiatives of recent times and is now well-established in a wide variety of industries. Companies that adopt Six Sigma send a strong message to their customers and shareholders that they are committed to delivering the highest quality products and services at competitive prices.

Many Six Sigma initiatives are focused mainly on process efficiency: lowering costs, improving quality and streamlining business processes. Efficiency, however, is not synonymous with growth. The reality is that no matter how efficient your production, how high your quality and how cheap your products, if customers do not buy, your business is in trouble!

This book presents a new approach that several leading Six Sigma companies are using to drive business growth. It offers a vision of how to identify and profitably solve customers’ problems - helping them become successful – and introduces a Six Sigma for Growth toolset based on enhanced Six Sigma and Design for Six Sigma methods. The aim is to set out a framework for applying Six Sigma methodologies to make the biggest difference, namely to drive growth directly.

About the Author:

Edward Abramowich has more than a decade of experience driving major strategic change and profit improvements through Lean Enterprise and Six Sigma in leading multinational companies. He was the most experienced Six Sigma/Lean Enterprise practitioner in the Asia-Pacific region for IBM Business Consulting Service (formerly PWC Consulting). He has worked with Allied Signal (Honeywell), Johnson Controls, Johnson & Johnson, GE, and major aerospace companies. Currently Edward is leading a Six Sigma initiative at Sun Microsystems.Edward specializes in applying Six Sigma methods to drive top line growth through sales force effectiveness, channel optimization and inter-organizational growth projects.

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