Flight Path: How WestJet Is Flying High in Canada's Most Turbulent Industry

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9780470834367: Flight Path: How WestJet Is Flying High in Canada's Most Turbulent Industry
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At a time when airlines across North America and around the worldare facing crisis after crisis, and many collapsing intobankruptcy, WestJet has become Canada's most successful airline andone of the two most profitable carriers in North America.

WestJet got off the ground in 1996, with three aircraft and 220employees serving just five western Canadian cities. Today, thecompany is soaring to new heights, with more than 6 million'guests'; traveling on 44 planes, and WestJet's over 3,700 peopleproviding service to 26 destinations.

Flight Path is the first book to chronicle the amazing successstory of Canada's leading low-fare airline. It offers a detailedlook at WestJet's path to success and holds valuable lessons forany business reader: the empowering corporate philosophy andpeople-first culture; the low-cost structure that drivesprofitability; the passion for customer service that puts the funback into flying; the focus on technology innovations; and theunwavering commitment to providing safe, friendly, and affordableair travel.

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From the Inside Flap:

Way to go!

At a time when so many airlines around the world were crashingand burning, four partners seemed to be taking a mad risk inlaunching a new, low-cost carrier in Canada. WestJet was born onFebruary 29, 1996, and has ever since managed to soar above theclouds of doom that have gathered around the turbulent airlineindustry.

How do they do it? How do the people of WestJet continueto make their company one of the most successful start-ups inairline history? Flight Path tells the amazing success storyof the little airline that could, and of all the remarkable peoplewho work there, who have kept the Canadian carrier profitable andexpansive, quarter after quarter.

Not just the shrewd and entrepreneurial Clive Beddoe and histhree co-founders (known as the Big Shots), but all the fourthousand employees who know that this is their airlinebecause they own a piece of it, through generous profit-sharing andshare-purchase plans that have made many of them millionaires.

But this incredible journey has not always been a smooth one.WestJet has faced its share of crippling crises in its shorthistory: a complete grounding for seventeen days, just six monthsinto operation; the aftermath of September 11, 2001, thatdevastated the airline industry; and the fallout from SARS andinternational conflict, that sent the airline business spiralingfurther downward. Through it all, WestJet has spread its wings asan astonishingly successful, against-all-odds airline.

In this lively, behind-the-scenes chronicle, veteran businessauthor Paul Grescoe records the rollicking story of WestJet’sfirst eight extraordinary years. He reveals the enlightenedcorporate culture and management practices of this employee-firstenterprise, and he shows by example how people in other industriescan emulate its success.

From the Back Cover:

"A masterpiece of reporting the most exciting business story of thepast fifty years. Clive Beddoe’s seventeen-day voluntaryshutdown pitted corporate integrity against bureaucratic hypocrisy,and the finesse with which PACT was born for the good of allconcerned—employees, customers, management andshareholders—was pure artistry."
—M. Lamar Muse, Founding President and CEO of SouthwestAirlines, and author of Southwest Passage: The Inside Story ofSouthwest Airlines’ Formative Years

"Flight Path is a wonderful, lively account of theairline that ‘could’ and ‘did.’Grescoe’s well crafted prose weaves a tale of how core valuesof employee commitment, empowerment, and entrepreneurship were notonly the founding principles, but also the basis for continuedbusiness success.
The book is a great read for those who want to understand how tostart and manage a business, any business; it should be requiredreading for students of entrepreneurship, human resources,strategy, and marketing. WestJet is about people and FlightPath captures the essence of WestJet."
—Dr. David Gillen, Professor of Economics, Wilfrid LaurierUniversity, and Author of The Future of Canadian Aviation:Frills, No-Frills or WalMart

"Flight Path is the inside story of a legend—a taleof entrepreneurship and of risk taking. WestJet has been wildlysuccessful because four men had the courage to do the right thingand to believe in people in an industry where bureaucracy and thebottom line have long been king. WestJet has proven that caring forpeople breeds the ultimate success."
—Barbara A. Glanz, Professional speaker and author ofHandle With CARE: Motivating and Retaining Employees andCARE Packages for the Workplace: Dozens of Little Things You CanDo to Regenerate Spirit at Work

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Book Description John Wiley and Sons Ltd, United Kingdom, 2005. Hardback. Condition: New. 7th ed.. Language: English. Brand new Book. At a time when airlines across North America and around the world are facing crisis after crisis, and many collapsing into bankruptcy, WestJet has become Canada's most successful airline and one of the two most profitable carriers in North America. WestJet got off the ground in 1996, with three aircraft and 220 employees serving just five western Canadian cities. Today, the company is soaring to new heights, with more than 6 million guests ; traveling on 44 planes, and WestJet's over 3,700 people providing service to 26 destinations. "Flight Path" is the first book to chronicle the amazing success story of Canada's leading low fare airline. It offers a detailed look at WestJet's path to success and holds valuable lessons for any business reader: the empowering corporate philosophy and people first culture; the low cost structure that drives profitability; the passion for customer service that puts the fun back into flying; the focus on technology innovations; and the unwavering commitment to providing safe, friendly, and affordable air travel. Seller Inventory # AAH9780470834367

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Book Description John Wiley and Sons Ltd, United Kingdom, 2005. Hardback. Condition: New. 7th ed.. Language: English. Brand new Book. At a time when airlines across North America and around the world are facing crisis after crisis, and many collapsing into bankruptcy, WestJet has become Canada's most successful airline and one of the two most profitable carriers in North America. WestJet got off the ground in 1996, with three aircraft and 220 employees serving just five western Canadian cities. Today, the company is soaring to new heights, with more than 6 million guests ; traveling on 44 planes, and WestJet's over 3,700 people providing service to 26 destinations. "Flight Path" is the first book to chronicle the amazing success story of Canada's leading low fare airline. It offers a detailed look at WestJet's path to success and holds valuable lessons for any business reader: the empowering corporate philosophy and people first culture; the low cost structure that drives profitability; the passion for customer service that puts the fun back into flying; the focus on technology innovations; and the unwavering commitment to providing safe, friendly, and affordable air travel. Seller Inventory # BTE9780470834367

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Book Description John Wiley and Sons Ltd, United Kingdom, 2005. Hardback. Condition: New. 7th ed.. Language: English. Brand new Book. At a time when airlines across North America and around the world are facing crisis after crisis, and many collapsing into bankruptcy, WestJet has become Canada's most successful airline and one of the two most profitable carriers in North America. WestJet got off the ground in 1996, with three aircraft and 220 employees serving just five western Canadian cities. Today, the company is soaring to new heights, with more than 6 million guests ; traveling on 44 planes, and WestJet's over 3,700 people providing service to 26 destinations. "Flight Path" is the first book to chronicle the amazing success story of Canada's leading low fare airline. It offers a detailed look at WestJet's path to success and holds valuable lessons for any business reader: the empowering corporate philosophy and people first culture; the low cost structure that drives profitability; the passion for customer service that puts the fun back into flying; the focus on technology innovations; and the unwavering commitment to providing safe, friendly, and affordable air travel. Seller Inventory # AAH9780470834367

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