Synopsis
PAPERBACK by Robert Wiley & Co.DISCOVER HOW * Develop your direct mail game plan* Write copy that sells* Design attractive mailshots* Understand the printing process and* Measure your results.# "Whether you're brand new to direct mail or have a little experience with it, DIRECT MAIL FOR DUMMIES is for you. This easy-to-understand book guides you through the direct mail process, pointing out tips and pitfalls along the way. From sorting out your objectives and creating your direct mail plan, to measuring responses and results, this get-started guide will have you conquering new markets quickly, easily, and affordably. Let this friendly informative guide deliver direct mail results."
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