Essentials of Intellectual Property: Law, Economics, and Strategy, 2nd Edition

 
9780470888506: Essentials of Intellectual Property: Law, Economics, and Strategy, 2nd Edition
View all copies of this ISBN edition:
 
 

The definitive primer on intellectual property for businessprofessionals, non-IP attorneys, entrepreneurs, and inventors

Full of valuable tips, techniques, illustrative real-worldexamples, exhibits, and best practices, the Second Editionof this handy and concise paperback will help you stay up to dateon the newest thinking, strategies, developments, and case law inintellectual property.

  • Presents fundamentals of patents, trademarks, copyrights, tradesecrets and other less-know forms of IP, such as registered designand mask works
  • Covers important concepts such as IP strategy, protection,audits, valuation, management, and competitive intelligence
  • Offers an introduction to IP licensing and enforcement
  • Now features discussion of critical precedent-setting recent IPcases and proposed patent reform

Providing business professionals and IP owners with in-depthknowledge of this extremely important subject, this book helpsthose new to this field gain a better understanding andappreciation for the results of their creative abilities.

"synopsis" may belong to another edition of this title.

From the Back Cover:

"This excellent book provides important analytical tools and innovative perspectives for those who recognize that dealing with patents and copyrights is not just for lawyers anymore, but has become an essential management task."

Eli Noam, Professor of Finance and Economics, and Director of the Columbia Institute for Tele-Information, Columbia Business School

The world of intellectual property changes faster than you can say "precedent-setting lawsuit" and it's crucial to keep up with those changes, even if you're not a patent attorney. Essentials of Intellectual Property, Second Edition is a concise, lively, and often witty introduction to the world of patents, trademarks, copyrights, and trade secrets for non-lawyers.

In these pages, you'll find a clear discussion of concepts such as:

  • IP strategy, valuation, audits, and management how to know what your IP is worth and manage it accordingly
  • Patent triage knowing when to "let go" of unprofitable patents, or monetize under used patents
  • Patent enforcement strategies to use and fatal errors to avoid
  • Licensing and cross-licensing crafting a deal that works for all parties
  • Contract work, non-competition agreements, and works-for-hire making sure you own the IP you paid employees or contractors to create

This Second Edition also includes a summary of the latest precedent-setting IP lawsuits and how the legal landscape has changed over the past decade, as well as a list of some of the most important (and sometimes, controversial) reforms that Congress has proposed to the U.S. patent system.

Thorough, understandable, and business-savvy, Essentials of Intellectual Property, Second Edition will quickly bring you up to date on everything you need to know about patents and other forms of intellectual property.

The Wiley Essentials Series because the business world is always changing ... and so should you.

About the Author:

ALEXANDER I. POLTORAK is the founder, Chairman, and CEO of General Patent Corporation (GPC), an intellectual property (IP) firm focusing on intellectual property strategy and valuation, IP licensing, and enforcement.

PAUL J. LERNER is the Senior Vice President and General Counsel of General Patent Corporation (GPC). He coauthored Essentials of Licensing Intellectual Property, as well as articles in Intellectual Property Worldwide, Patent Strategy & Management, and Managing Intellectual Property.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 45.00
US$ 38.19

Convert currency

Shipping: FREE
From United Kingdom to U.S.A.

Destination, rates & speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Alexander I. Poltorak, Paul J. Lerner
Published by John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470888504 ISBN 13: 9780470888506
New Paperback Quantity Available: 10
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Ltd, United Kingdom, 2011. Paperback. Condition: New. 2nd Edition. Language: English. Brand new Book. The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property. * Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works * Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence * Offers an introduction to IP licensing and enforcement * Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities. Seller Inventory # APC9780470888506

More information about this seller | Contact this seller

Buy New
US$ 38.19
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

2.

Poltorak, Alexander I.
Published by John Wiley & Sons 3/8/2011 (2011)
ISBN 10: 0470888504 ISBN 13: 9780470888506
New Paperback or Softback Quantity Available: 10
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description John Wiley & Sons 3/8/2011, 2011. Paperback or Softback. Condition: New. Essentials of Intellectual Property: Law, Economics, and Strategy. Book. Seller Inventory # BBS-9780470888506

More information about this seller | Contact this seller

Buy New
US$ 38.20
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

3.

Alexander I. Poltorak, Paul J. Lerner
Published by John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470888504 ISBN 13: 9780470888506
New Paperback Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Ltd, United Kingdom, 2011. Paperback. Condition: New. 2nd Edition. Language: English. Brand new Book. The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property. * Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works * Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence * Offers an introduction to IP licensing and enforcement * Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities. Seller Inventory # APC9780470888506

More information about this seller | Contact this seller

Buy New
US$ 38.34
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

4.

Poltorak, Alexander I.
Published by Wiley (2019)
ISBN 10: 0470888504 ISBN 13: 9780470888506
New Paperback Quantity Available: > 20
Print on Demand
Seller:
Murray Media
(NORTH MIAMI BEACH, FL, U.S.A.)
Rating
[?]

Book Description Wiley, 2019. Paperback. Condition: New. Never used! This item is printed on demand. Seller Inventory # 0470888504

More information about this seller | Contact this seller

Buy New
US$ 38.40
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

5.

Alexander I. Poltorak; Paul J. Lerner
Published by John Wiley and Sons
ISBN 10: 0470888504 ISBN 13: 9780470888506
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description John Wiley and Sons. Condition: New. Brand New. Seller Inventory # 0470888504

More information about this seller | Contact this seller

Buy New
US$ 36.05
Convert currency

Add to Basket

Shipping: US$ 3.60
Within U.S.A.
Destination, rates & speeds

6.

Poltorak, Alexander I.
ISBN 10: 0470888504 ISBN 13: 9780470888506
New Quantity Available: 1
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2011. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Seller Inventory # KS-9780470888506

More information about this seller | Contact this seller

Buy New
US$ 36.66
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

7.

Alexander Poltorak, Paul Lerner
Published by Wiley 2011-03-29, Hoboken, N.J. :|Chichester (2011)
ISBN 10: 0470888504 ISBN 13: 9780470888506
New paperback Quantity Available: > 20
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Wiley 2011-03-29, Hoboken, N.J. :|Chichester, 2011. paperback. Condition: New. Seller Inventory # 9780470888506

More information about this seller | Contact this seller

Buy New
US$ 38.48
Convert currency

Add to Basket

Shipping: US$ 6.47
From United Kingdom to U.S.A.
Destination, rates & speeds

8.

Alexander I. Poltorak
Published by John Wiley and#38; Sons (2011)
ISBN 10: 0470888504 ISBN 13: 9780470888506
New Quantity Available: 14
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description John Wiley and#38; Sons, 2011. PAP. Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Seller Inventory # FW-9780470888506

More information about this seller | Contact this seller

Buy New
US$ 34.53
Convert currency

Add to Basket

Shipping: US$ 11.89
From United Kingdom to U.S.A.
Destination, rates & speeds

9.

Alexander I. Poltorak, Paul J. Lerner
Published by John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470888504 ISBN 13: 9780470888506
New Paperback Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Ltd, United Kingdom, 2011. Paperback. Condition: New. 2nd Edition. Language: English. Brand new Book. The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property. * Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works * Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence * Offers an introduction to IP licensing and enforcement * Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities. Seller Inventory # BTE9780470888506

More information about this seller | Contact this seller

Buy New
US$ 49.71
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

10.

Poltorak, Alexander I.
Published by Wiley
ISBN 10: 0470888504 ISBN 13: 9780470888506
New PAPERBACK Quantity Available: > 20
Seller:
Russell Books
(Victoria, BC, Canada)
Rating
[?]

Book Description Wiley. PAPERBACK. Condition: New. 0470888504 Special order direct from the distributor. Seller Inventory # ING9780470888506

More information about this seller | Contact this seller

Buy New
US$ 45.00
Convert currency

Add to Basket

Shipping: US$ 7.00
From Canada to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book