Search Engine Optimization (SEO): An Hour a Day - Softcover

Grappone, Jennifer; Couzin, Gradiva

Softcover

ISBN 10: 0470902590 ISBN 13: 9780470902592

Publisher: Sybex, 2011

Synopsis

The third edition of the bestselling guide to do-it-yourself SEO

Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.

• A successful SEO plan is vital to any business with an online presence
• This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results
• Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
• Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system

Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.

About this title

About the Author

Search marketing consultants Jennifer Grappone and Gradiva Couzin have improved the Internet presence of Fortune 500 companies and other firms in the media, entertainment, software, retail, and nonprofit industries. Jennifer, a former web project manager and corporate video producer, began focusing exclusively on SEO in 2000. Gradiva, a programmer and civil engineer, has been working in SEO since 1999. Together, they deliver a well-rounded, left-brain/right-brain approach to successful search engine optimization and social marketing.

From the Back Cover

The Ultimate Do-It-Yourself Guide to SEO!

A Step-by-Step Guide

More timely than ever, this comprehensive, can-do book offers expert advice, practical instructions, and smart tools to help you increase visibility for your website on Google and other major search engines. In this new edition of their bestselling guide, veteran search marketing consultants Jennifer Grappone and Gradiva Couzin give you the very latest SEO and social media strategies and tricks of the trade in a workable, day-by-day plan. Perfect for busy self-starters in organizations large and small, this book will quickly help you increase your visibility and presence on the web.

• Develop and implement an SEO strategy using the winning An Hour a Day approach

• Discover how search engines work now, and make them work for you

• Optimize your site so you can be found, then make the sale

• Use Facebook, Twitter, and other sites on the Social and Mobile Web to put your site in the spotlight

• Find out what "link juice" is, and start making your own

• Get visibility in local, social, shopping, and other featured search results

You'll also find:

• Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies

• Engaging right-brain vs. left-brain sidebars, where the authors discuss key issues from their unique perspectives

• Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid

Praise for Search Engine Optimization: An Hour a Day, Third Edition

"From strategy to implementation and optimization, this valuable resource gives you easily digestible, bite-sized nuggets containing proven, field-tested principles—it's SEO done right."
—Amman Badlani, Manager, Online Marketing and Analytics, Planned Parenthood Federation of America

"Tightly written and to the point, it gives you the knowledge you need to make a big difference in how your site appears in search engines."
—Rafael Baptista, SEO Specialist, Tripadvisor.com

"SEO: An Hour a Day is an immediately actionable guerilla field guide. Gradiva and Jennifer have a terrific grip on what real SEO practitioners should undertake short, mid, and long term."
—Marty Weintraub, President, aimClear

"If you read even half of the book you'll be an SEO star. Imagine what will happen if you read the whole thing!"
—Avinash Kaushik, Author of Web Analytics 2.0 and Google Analytics Evangelist

A Step-by-Step Guide

More timely than ever, this comprehensive, can-do book offers expert advice, practical instructions, and smart tools to help you increase visibility for your website on Google and other major search engines. In this new edition of their bestselling guide, veteran search marketing consultants Jennifer Grappone and Gradiva Couzin give you the very latest SEO and social media strategies and tricks of the trade in a workable, day-by-day plan. Perfect for busy self-starters in organizations large and small, this book will quickly help you increase your visibility and presence on the web.

• Develop and implement an SEO strategy using the winning An Hour a Day approach

• Discover how search engines work now, and make them work for you

• Optimize your site so you can be found, then make the sale

• Use Facebook, Twitter, and other sites on the Social and Mobile Web to put your site in the spotlight

• Find out what "link juice" is, and start making your own

• Get visibility in local, social, shopping, and other featured search results

You'll also find:

• Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies

• Engaging right-brain vs. left-brain sidebars, where the authors discuss key issues from their unique perspectives

• Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid

Praise for Search Engine Optimization: An Hour a Day, Third Edition

"From strategy to implementation and optimization, this valuable resource gives you easily digestible, bite-sized nuggets containing proven, field-tested principles—it's SEO done right."
—Amman Badlani, Manager, Online Marketing and Analytics, Planned Parenthood Federation of America

"Tightly written and to the point, it gives you the knowledge you need to make a big difference in how your site appears in search engines."
—Rafael Baptista, SEO Specialist, Tripadvisor.com

"SEO: An Hour a Day is an immediately actionable guerilla field guide. Gradiva and Jennifer have a terrific grip on what real SEO practitioners should undertake short, mid, and long term."
—Marty Weintraub, President, aimClear

"If you read even half of the book you'll be an SEO star. Imagine what will happen if you read the whole thing!"
—Avinash Kaushik, Author of Web Analytics 2.0 and Google Analytics Evangelist

Edition details

• Publisher: Sybex
• Publication date: 2011
• Language: English
• ISBN 10: 0470902590
• ISBN 13: 9780470902592
• Binding: Paperback
• Edition number: 3
• Number of pages: 432