Inside the Book:
Graphic displays
Numerical measures
Probability
Sampling
Principles of testing
Univariate inferential tests
Bivariate relationships
Review questions
Resource center
Glossary
Common mistakes
Tables
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"synopsis" may belong to another edition of this title.
Scott Adams is earning his PhD in physics at Vanderbilt University. His main interest is in molecular biophysics, especially electrophysiology.
PETER Z. ORTON is Program Director of Global Curriculum Technology for IBM, designing leadership development Web sites, videos, and online simulators for IBMers globally.
Chapter Check-In
Learning about the different kinds of statistics
Learning about variables
Understanding the steps in statistical reasoning
Learning several uses for statistical reasoning
For many people, statistics means numbers—numerical facts, figures, or information. Statistics is about data. Data consists of information about statistical variables. There are two types of variables: Quantitative variables are variables that can be measured or described by values, such as height. Categorical variables have values that are categories, such as type of pet. The data for these variables are usually counts or frequencies of the numbers for each category.
Reports of industry production, baseball batting averages, government deficits, and so forth, are often called statistics. To be precise, these numbers are descriptive statistics because they are numerical data that describe phenomena. Descriptive statistics are as simple as the number of children in each family along a city block or as complex as the annual report released from the U.S. Department of the Treasury.
Types of Statistics
In these pages, we are concerned with two ways of representing descriptive statistics: numerical and pictorial.
Numerical statistics
Numerical statistics are numbers, but clearly, some numbers are more meaningful than others. For example, if you are offered a purchase price of $1 for an automobile on the condition that you also buy a second automobile, the price of the second automobile would be a major consideration (its price could be $1,000,000 or $1,000); thus, the average—or mean—of the two prices would be the important statistic. (The different meaningful numerical statistics are discussed in Chapter 3.)
Pictorial statistics
Taking numerical data and presenting it in pictures or graphs is known as pictorial statistics. Showing data in the form of a graphic can make complex and confusing information appear more simple and straightforward. Different types of graphs are used for quantitative and categorical variables. (The more commonly used graphics in statistics are discussed in Chapter 2.)
Method of Statistical Inference
Statistics is also a method, a way of working with numbers to answer puzzling questions about both human and nonhuman phenomena. Questions answerable by using the "method" of statistics are many and varied: Which of several techniques is best for teaching reading to third-graders? Will a new medicine be more effective than the old one? Can you expect it to rain tomorrow? What is the probable outcome of the next presidential election? Which assembly-line process produces fewer faulty carburetors? How can a polling organization make an accurate prediction of a national election by questioning only a few thousand voters? And so on.
For our purposes, statistics is both a collection of numbers and/or pictures and a process: the art and science of making accurate guesses about outcomes involving numbers.
So, fundamentally, the goals of statistics are
* To describe variables and data
* To make accurate inferences about groups based upon incomplete information
Steps in the Process
Making accurate guesses requires groundwork. The statistician must do the following in order to make an educated, better-than-chance hunch:
1. Gather data (numerical information).
2. Organize the data (sometimes in a pictorial).
3. Analyze the data (using tests of significance and so forth). This book shows you how to do precisely these procedures and how to use your analysis to draw an inference—an educated statistical guess—to solve a particular problem. While these steps may appear simple (and indeed some of them are), sound statistical method requires that you perform them in certain prescribed ways. Those ways are the heart and soul of statistics.
Making Predictions
Suppose that you decide to sell commemorative T-shirts at your town's centennial picnic. You know that you can make a tidy profit, but only if you can sell most of your supply of shirts because your supplier will not buy any of them back. How many shirts can you reasonably plan on selling?
Your first question, of course, is this: How many people will be attending the picnic? Suppose you know that 100,000 tickets to the event have been sold. How many T-shirts should you purchase from your supplier to sell on the day of the event? 10,000? 50,000? 100,000? 150,000? How many of each size—small, medium, large, extra-large? And the important question: How many T-shirts must you sell in order to make some profit for your time and effort and not be left with an inventory of thousands of unsold shirts?
Ideally, before you buy your inventory of T-shirts, you need to have an accurate idea of just how many ticket holders will want to purchase centennial T-shirts and which sizes they will want. But, obviously, you have neither the time nor the resources to ask all 100,000 people whether they plan to purchase commemorative T-shirts. If, however, you could locate a small number of those ticket holders—for example, 100—and get an accurate count of how many of those 100 would purchase a T-shirt, you would have a better idea of how many of the 100,000 ticket holders would be willing to buy one.
That is, of course, if the 100 ticket holders that you asked (called the sample) are not too different in their intentions to purchase T-shirts from the total 100,000 ticket holders (called the population). If the sample is indeed representative (typical) of the population, you could expect about the same percentage of T-shirt sales (and sizes) for the population as for the sample, all things being equal. So, if 50 of your sample of 100 people say they cannot wait to plunk down $10 for a centennial T-shirt, it would be reasonable to expect that you would sell about 50,000 T-shirts to your population of 100,000. (At just $1 profit per T-shirt, that is $50,000!)
But before you start shopping to buy a yacht with your profits, remember that this prediction of total T-shirt sales relies heavily upon the sample being representative (similar to the population), which may not necessarily be the case with your sample. You may have inadvertently selected a sample that has more expendable income or is a greater proportion of souvenir T-shirt enthusiasts or who knows what else. Are you reasonably certain that the intentions of the sample of 100 ticket holders reflect the intentions of the 100,000 ticket holders? If not, you may quite possibly be stuck with tens of thousands of centennial T-shirts and no profit to splurge on a yacht.
You can see why choosing a random sample is a critical part of the process of statistics and why this book includes a chapter on sampling (Chapter 5). Even with careful sampling methods, our conclusions are still educated guesses. This is because one sample does not perfectly represent the population, and different samples may give different results.
Comparing Results
Making predictions is only one use of statistics. Suppose you have recently developed a new headache/pain remedy that you call Ache-Away. Should you produce Ache-Away in quantity and make it available to the public? That would depend upon, among other factors, whether Ache-Away is more effective than the old remedy. How can you determine that?
One way might be to administer both remedies to two separate groups of people, collect data on the results, and then statistically analyze that data to determine if Ache-Away is more effective than the old remedy. And what if the results of this test showed Ache-Away to be more effective? How certain can you be that this particular test administration is indicative of all tests of these two remedies? Perhaps the group taking the old remedy (the control group) and the group taking Ache-Away (the treatment group) were so dissimilar that the results were due not to the pain remedies but to the differences between the groups.
It is possible that the results of this test are far off the results that you would get if you tried the test several more times. You certainly do not want to foist a questionable drug upon an unsuspecting public based upon atypical test results. How certain can you be that you can put your faith in the results of your tests? You can see that the problems of comparing headache remedy results can produce headaches of their own.
This type of statistical procedure is discussed in Chapters 6 and 7.
Probability
One of the most familiar uses of statistics is to determine the chance of some occurrence. For instance, what are the chances that it will rain tomorrow or that the Chicago Cubs will win a World Series? These kinds of probabilities, although interesting, are not the variety under discussion here. Rather, we are examining the probability in statistics that deals with classic theory and frequency theory—events that can be repeated over and over again, independently, and under the same conditions.
Coin tossing and card drawing are two such examples. A fair coin (one that is not weighted or fixed) has an equal chance of landing heads as landing tails. A typical deck of cards has 52 different cards—13 of each suit (hearts, clubs, diamonds, and spades)—and each card or suit has an equal chance of being drawn. This kind of event forms the basis of your understanding of probability and enables you to find solutions to everyday problems that seem far removed from coin tossing or card drawing.
Probability helps us describe our conclusions in a way that takes the uncertainty from random sampling into account. (Probability is discussed in Chapter 4.)
Common Statistics Mistakes
Whether you are new to the study of statistics or you have been using statistical analysis for years, you likely will make (or already have made) errors in your application of principles explained in this book. In fact, some particular errors are committed so frequently in statistical analysis that we feel obliged to call them to your attention in the hopes that, by being prepared for them, you will avoid their pitfalls. Appendix A lists these common mistakes.
Chapter Check-Out
1. True or False: Statistics are about things only in the past, so you cannot use them to make predictions.
2. True or False: An inference is an educated guess, made after analyzing data.
3. True or False: A population is a randomly chosen portion of a larger sample.
4. True or False: Statistical analysis will allow you to be absolutely sure of your conclusions.
Answers: 1. False 2. True 3. False 4. False
(Continues...)
Excerpted from CliffsNotes Statistics Quick Reviewby David H. Voelker Peter Z. Orton Scott Adams Copyright © 2011 by John Wiley & Sons, Ltd. Excerpted by permission of John Wiley & Sons. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
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