Items related to Master Data Management in Practice: Achieving True...
Synopsis
In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master...
From the Back Cover
Praise for MASTER DATA MANAGEMENT IN PRACTICE
"[The authors] turn out the core components of MDM―data governance, ROI analysis, implementation processes, data stewardship, and data quality, among them―in a way that's as easy for beginners to grasp as it is for experienced practitioners to execute. As seasoned MDM delivery experts themselves, they've seen the pitfalls from on high and warn you away from them even as...
From the Inside Flap
MASTER DATA MANAGEMENT IN PRACTICE
Achieving True Customer MDM
A customer places a call to Sears for an appliance repair. The phone system instantly recognizes the number. Once the caller is verified, the system automatically pulls up a complete set of records, including full history and service contracts that are available to the customer service representative answering the call. This is an example of good Customer...
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- PublisherWiley
- Publication date2011
- ISBN 10 0470910550
- ISBN 13 9780470910559
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages272
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Master Data Management in Practice : Achieving True Customer MDM
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Wiley & Sons, Incorporated, John, 2011
ISBN 10: 0470910550
ISBN 13: 9780470910559
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