CauseWired: Plugging In, Getting Involved, Changing the World - Softcover

Watson, Tom

3.1

29 ratings by Goodreads

9780470918203: CauseWired: Plugging In, Getting Involved, Changing the World

Softcover

ISBN 10: 0470918209 ISBN 13: 9780470918203

Publisher: Wiley, 2010

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Now in paperback, an eye-opening guide to the massive societal impact of online social networks

For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers.

Tracks the massive societal impact on causes of online social networks-from blogs, to video, to the rise of social networks
Reveals the extraordinary influence of online social networks-in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes

From Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects like Kiva, Change.org and DonorsChoose, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.

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From the Inside Flap:

CauseWired: Plugging In, Getting Involved, Changing the World

or today's super-wired, always-on, live-life-in-public young Americans, thecauses they support define who they are. Societal aspirations have so permeatedthe "net-native" population that causes have become akin to musical tastes, choices, and "blog bling." Redefining twenty-first-century activism, CauseWired: Plugging In, Getting Involved, Changing the World identifies some of the best examples of the cause culture in action and will motivate you to launch yourself down the path of wired social change.

This authoritative book showcases wired causes in action—from Facebook causes and campaigns on MySpace to startups like Kiva, DonorsChoose, and Change.org. It covers the massive societal impact of online social networks in raising money for charity, changing the political climate, electing candidates, and raising consciousness for causes, from the local to the global.

Expertly describing how rapid advances in media and technology and in the ways you communicate are changing how you support causes, this insightful book:

Suggests that what some refer to as online social activism and peer-to-peer philanthropy is quickly becoming an influential political and cultural sector
Reveals how new technology and the human urge to communicate will create the basis for a golden age of activism and involvement
Describes how increasing the reach of philanthropy improves the openness of government and our major social institutions
Explores how a super-wired, socially networked cause will change how corporations approach consumers, how charities ask people for money, how candidates seek votes, and how ordinary Americans view their place in the world
Shows how you can participate in organizations in a way never before possible—by organizing communities of donors, creating volunteer opportunities, and engaging in direct dialogue
Offers real-world stories of success and introduces you to some of the people—famous and almost unknown—powering this movement

Causes matter to today's consumer and they especially matter to companies, to stock prices, to sales, and to brands. An empowering road map for anyone serious about understanding the social impact of causes on the social web, CauseWired: Plugging In, Getting Involved, Changing the World will change how you respond to that underlying human impulse to help others by leveraging your online social network to effect positive change, improve your communities, and change your world.

Join the CausedWired Discussion: www.causedwired.com

From the Back Cover:

Praise for CauseWired: Plugging In, Getting Involved, Changing the World

"In CauseWired, Tom Watson has written the seminal book on peer-to-peerphilanthropy and its counterpart movements in politics and branding."
—Charles Best, founder, DonorsChoose.org

"Whether you're a net-native college student or a geezer like me, CauseWired is required reading if you want to understand the future of activism and engagement."
—Mario Morino, Chairman, Venture Philanthropy Partners

"CauseWired is a cogent analysis of the past, current, and future of online activism and fundraising using social networking tools. It's the perfect book to hand an executive director or board member or communications VP."
—Beth Kanter, coauthor, The Networked Nonprofit

"Watson demonstrates how individuals are using digital outlets and tools to explore how we may each act to impact the critical events of our day. His engaging writing style and breadth of perspective help us see not only what is happening today, but what will happen in the years to come."
—Jed Emerson, founder, Blended Value Group

"If you don't want to be left behind in our new wired society—or if you're already behind—this book is a must-read! Tom Watson has produced what could be a marketing bible for the field of philanthropy and a primer for individuals who want to help change the world."
—Judy Miller, Director, Hilton Humanitarian Prize

For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. CauseWired showcases wired causes in action—from Facebook causes and campaigns on Twitter to startups like Kiva, DonorsChoose, and Change.org. It covers the massive societal impact of online social networks in raising money for charity, changing the political climate, electing candidates, and raising consciousness for causes, from the local to the global.

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