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Synopsis
Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. As demonstrated in this book, integrating such basic analysis with more advanced tools, provides insights on non-obvious patterns and important relationships between the survey variables. This knowledge can significantly affect the conclusions derived from a survey.
Key features:
- Provides an integrated, case-studies based approach to analysing customer survey data.
- Presents a general introduction to customer surveys, within an organization’s business cycle.
- Contains classical techniques with modern and non standard tools.
- Focuses on probabilistic techniques from the area of statistics/data analysis and covers all major recent developments.
- Accompanied by a supporting website containing datasets and R scripts.
Customer survey specialists, quality managers and market researchers will benefit from this book as well as specialists in marketing, data mining and business intelligence fields.
"synopsis" may belong to another edition of this title.
About the Author
Ron S. Kenett, KPA Ltd., Raanana, Israel, University of Turin, Italy, and NYU-Poly, Center for Risk Engineering, New York, USA
Silvia Salini, Department of Economics, Business and Statistics ,University of Milan, Italy
"About this title" may belong to another edition of this title.
- PublisherWiley
- Publication date2012
- ISBN 10 0470971282
- ISBN 13 9780470971284
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages528
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Hardcover. Condition: new. Hardcover. Modern Analysis of Customer Surveys: with applications using R Customer survey studies deal with customer, consumer and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. This book demonstrates how integrating such basic analysis with more advanced tools, provides insights into non-obvious patterns and important relationships between the survey variables. This knowledge can significantly affect the conclusions derived from a survey. Key features: Provides an integrated case studies-based approach to analysing customer survey data.Presents a general introduction to customer surveys, within an organizations business cycle.Contains classical techniques with modern and non standard tools.Focuses on probabilistic techniques from the area of statistics/data analysis and covers all major recent developments.Accompanied by a supporting website containing datasets and R scripts. Customer survey specialists, quality managers and market researchers will benefit from this book as well as specialists in marketing, data mining and business intelligence fields. _analysis STATISTICS IN PRACTICE A series of practical books outlining the use of statistical techniques in a wide range of applications areas: HUMAN AND BIOLOGICAL SCIENCESEARTH AND ENVIRONMENTAL SCIENCESINDUSTRY, COMMERCE AND FINANCE Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780470971284
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