Facebook Marketing For Dummies

3.44 avg rating
( 170 ratings by Goodreads )
 
9780470977699: Facebook Marketing For Dummies

Discover how to use Facebook to create successful marketing campaigns

With more than 400 million active users and more than 25 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content, including coverage of the new universal "like" button and Open Graph, Facebook Marketing For Dummies, 2nd Edition is an essential starting point for developing a successful marketing campaign on Facebook.

  • Boasts new and updated content for developing a successful Facebook marketing campaign
  • Addresses ways to use tools such as events, contests, and polls to promote your page
  • Introduces the new Open Graph to connect your Web site visitors through Facebook
  • Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets
  • Details ways to monitor, measure, and adjust your Facebook marketing campaigns

Start campaigning the Facebook way with Facebook Marketing For Dummies, 2nd Edition!

"synopsis" may belong to another edition of this title.

From the Back Cover:

Recruit fans and turn them into customers — find all the latest techniques here!

Ten times more people visit Facebook each day than see those famous Super Bowl TV spots. Your business or group can have a presence before all those eyes for free! This book makes it easy to create a Page, add applications to it, host an event, and much more. It's an easy-to-follow blueprint for marketing and promoting your organization on Facebook!

  • Make the most of it — discover what goes into a successful Facebook marketing plan and how to assess its impact with analytics tools

  • Fan the fire — build a Fan Page that appeals to your customers and offers incentives for visitors to like it

  • Hit your target — see how to target a specific audience with Facebook ads and how to create landing pages that drive conversion

  • Get your fans involved — create groups, plan promotions, and host events to keep your message prominent

  • Optimize — learn to analyze your click-through ratio, track your ad's success, and make ongoing adjustments to improve performance

  • Up the value — add applications that make your Page more valuable to users

  • Go viral — extend the Facebook platform to your own Web site through social plug-ins

Open the book and find:

  • Tips for maximizing the social networking effect

  • Ways to demonstrate why a Facebook Page matters

  • Steps for creating and customizing your Fan Page

  • How to implement your content strategy

  • Ideas for contests and promotions

  • All about Facebook's ad bidding system

  • Hints for creating successful landing pages

  • Facebook business etiquette tips

Learn to:

  • Use Facebook's newest marketing tools

  • Integrate Facebook with your multichannel marketing plan and measure results

  • Secure your business on Facebook Places and launch a Deal to customers

  • Add Facebook's Like button to your home page

About the Author:

Paul Dunay has created marketing buzz for major technology companies such as Google and Microsoft. You can read his blog at http://www.pauldunay.com.

Richard Krueger is a social media marketing expert. Paul and Rich are coauthors of Facebook Advertising For Dummies.

"About this title" may belong to another edition of this title.

Buy Used View Book
List Price: US$ 24.99
US$ 21.22

Convert Currency

Shipping: US$ 3.61
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Richard Pettinger, Bob Nelson, Peter Economy
Published by John Wiley and Sons (2011)
ISBN 10: 0470977698 ISBN 13: 9780470977699
Used Paperback Quantity Available: 1
Seller:
Brit Books
(Milton Keynes, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons, 2011. Paperback. Book Condition: Used; Good. Bookseller Inventory # mon0001629699

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 21.22
Convert Currency

Add to Basket

Shipping: US$ 3.61
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Paul Dunay; Richard Krueger
Published by John Wiley & Sons
ISBN 10: 0470977698 ISBN 13: 9780470977699
Used Paperback Quantity Available: 1
Seller:
ThriftBooks - Second City
(Aurora, IL, U.S.A.)
Rating
[?]

Book Description John Wiley & Sons. Paperback. Book Condition: Good. Book has some visible wear on the binding, cover, pages. Bookseller Inventory # G0470977698I3N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 25.12
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Economy, Peter
ISBN 10: 0470977698 ISBN 13: 9780470977699
Used Paperback Quantity Available: 2
Seller:
WorldofBooks
(Goring-By-Sea, WS, United Kingdom)
Rating
[?]

Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR003216992

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 21.56
Convert Currency

Add to Basket

Shipping: US$ 3.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Economy, Peter
ISBN 10: 0470977698 ISBN 13: 9780470977699
Used Paperback Quantity Available: 1
Seller:
WorldofBooks
(Goring-By-Sea, WS, United Kingdom)
Rating
[?]

Book Description Paperback. Book Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Bookseller Inventory # GOR005820707

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 21.56
Convert Currency

Add to Basket

Shipping: US$ 3.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Paul Dunay; Richard Krueger
Published by John Wiley & Sons (2011)
ISBN 10: 0470977698 ISBN 13: 9780470977699
Used Softcover Quantity Available: 1
Seller:
GlassFrogBooks
(Minden, NV, U.S.A.)
Rating
[?]

Book Description John Wiley & Sons, 2011. Book Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Bookseller Inventory # 0470977698-2-4

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 106.94
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

John Wiley & Sons
Published by John Wiley & Sons (2011)
ISBN 10: 0470977698 ISBN 13: 9780470977699
Used Paperback Quantity Available: 1
Seller:
Books Express
(Portsmouth, NH, U.S.A.)
Rating
[?]

Book Description John Wiley & Sons, 2011. Paperback. Book Condition: Good. 2nd Revised edition. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Bookseller Inventory # 0470977698

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 122.91
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds