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Virtually every country has taken steps to increase its number of visitors in recent years, and with each new edition, Tourism has remained the must-have resource dedicated to providing an exciting, comprehensive introduction to the world's most rapidly growing industry. This Tenth Edition explores new trends in travel and tourism, while continuing the book's long-standing tradition of taking a global look into the economic, political, and social forces that drive and shape tourism.
Written by two internationally respected experts, Tourism, Tenth Edition includes:
Completely revised and redesigned with a beautiful, full-color insert, Tourism examines how different components of the industry work together to create a successful travel experience. In six parts, it covers: an overview of the industry; how tourism is organized; travel behavior; tourism supply, demand, policy, planning, and development; research and marketing; and future prospects.
Tourism: Principles, Practices, Philosophies, Tenth Edition is an invaluable book for students studying travel and tourism.
J. R. Brent Ritchie, PhD, holds the Professorship in Tourism Management and is Chair of the World Tourism Education and Research Centre at the University of Calgary in Alberta, Canada. He is also the founding Chair of the World Tourism Organizations, (WTO) Tourism Education Council.
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