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Synopsis
A compact, practical reference containing step-by-step guidance through the process of planning, designing, writing, contracting and producing marketing and promotional materials for technology-based products. Covers all the ins and outs of technical copywriting including how to handle international markets, cultural biases and computer jargon. Features ideas for nonprint marketing such as video, E-mail, fax and interactive presentations. Numerous examples are drawn exclusively from the high-tech industry.
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- PublisherWiley
- Publication date1995
- ISBN 10 0471042595
- ISBN 13 9780471042594
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages288
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Writing High-Tech Copy That Sells
Published by
Somerset, New Jersey, U.S.A.: John Wiley & Sons Inc, 1995
ISBN 10: 0471042595
ISBN 13: 9780471042594
Used
Hardcover
Seller: Bingo Used Books, Vancouver, WA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fine. Dust Jacket Condition: Fine. hardback in fine condition in near fine dust jacket. Seller Inventory # 69349
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Writing High-Tech Copy That Sells (Wiley Technical Communications Library)
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Hardcover. Condition: Like New. Like New. book. Seller Inventory # D8S0-3-M-0471042595-3
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