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Develop customer-focused, market-driven strategies for today's competitive marketplace. . .
Industrial Marketing Strategy
Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers:
* The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning
* Proven, concrete, strategic management techniques--rather than a rote enumeration of the functions and institutions of industrial marketing
* Guidelines for implementing the value proposition through distribution and marketing communications
* The role of marketing in the broader context of business and corporate-level strategic planning
* Special sections on product development, national account management, customer service, information technology, and price signaling
Industrial Marketing Strategy
Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers:
* The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning
* Proven, concrete, strategic management techniques--rather than a rote enumeration of the functions and institutions of industrial marketing
* Guidelines for implementing the value proposition through distribution and marketing communications
* The role of marketing in the broader context of business and corporate-level strategic planning
* Special sections on product development, national account management, customer service, information technology, and price signaling
"synopsis" may belong to another edition of this title.
About the Author:
FREDERICK E. WEBSTER, Jr., is Charles Henry Jones Third Century Professor of Management at the Amos Tuck School of Business Administration at Dartmouth College. An active consultant for many leading firms throughout the United States and abroad, he is also the author of Market-Driven Management: Using the New Marketing Concept to Create a Customer-Oriented Company (Wiley), among other publications. He is also a trustee of the Marketing Science Institute and a past director of the American Marketing Association.
"About this title" may belong to another edition of this title.
- PublisherJohn Wiley & Sons
- Publication date1979
- ISBN 10 0471048798
- ISBN 13 9780471048794
- BindingHardcover
- Edition number1
- Number of pages296
- Rating
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Industrial Marketing Strategy (Ronald Series on Marketing Management)
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(1979)
ISBN 10: 0471048798
ISBN 13: 9780471048794
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Industrial Marketing Strategy
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Industrial Marketing Strategy
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Book Description Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.35. Seller Inventory # G0471048798I5N00
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Industrial Marketing Strategy
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ISBN 10: 0471048798
ISBN 13: 9780471048794
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Book Description Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.35. Seller Inventory # G0471048798I3N00
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Industrial Marketing Strategy (Roland Series on Marketing Management)
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(1979)
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ISBN 13: 9780471048794
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Industrial Marketing Strategy (Ronald Series on Marketing Management)
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Book Description Hardcover. Condition: Very Good. Dust Jacket Condition: Good. First Edition. 279pp. A Ronald Press Publication. Full number line on the copyright page, light edge wear to the cover. Minor chipping and wear to the dustjacket. B1. Seller Inventory # 011747
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Industrial Marketing Strategy (Roland Series on Marketing Management)
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Book Description Condition: near fine. Dust Jacket Condition: very good. Hbk 279pp illustr graphs and charts dj edgeworn now in protective sleeve otherwise internally an excellent clean tight unmarked copy. Seller Inventory # Man120
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