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Synopsis
A compact, practical reference containing step-by-step guidance through the process of planning, designing, writing, contracting and producing marketing and promotional materials for technology-based products. Covers all the ins and outs of technical copywriting including how to handle international markets, cultural biases and computer jargon. Features ideas for nonprint marketing such as video, E-mail, fax and interactive presentations. Numerous examples are drawn exclusively from the high-tech industry.
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Writing High-Tech Copy That Sells (Wiley Technical Communications Library)
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Writing High-tech Copy That Sells (Wiley Technical Communications Library)
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Paperback. Condition: Very Good. Writing High-tech Copy That Sells (Wiley Technical Communications Library) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780471058465
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Writing High-tech Copy That Sells (Wiley Technical Communications Library)
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John Wiley & Sons 99/r /21 A, 1995
ISBN 10: 0471058467
ISBN 13: 9780471058465
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