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Synopsis
A compact, practical reference containing step-by-step guidance through the process of planning, designing, writing, contracting and producing marketing and promotional materials for technology-based products. Covers all the ins and outs of technical copywriting including how to handle international markets, cultural biases and computer jargon. Features ideas for nonprint marketing such as video, E-mail, fax and interactive presentations. Numerous examples are drawn exclusively from the high-tech industry.
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Writing High-tech Copy That Sells (Wiley Technical Communications Library)
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Writing High-tech Copy That Sells (Wiley Technical Communications Library)
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John Wiley & Sons 99/r /21 A, 1995
ISBN 10: 0471058467
ISBN 13: 9780471058465
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