Understanding Cash Flow (Finance Fundamentals for Nonfinancial Managers Series)

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9780471103868: Understanding Cash Flow (Finance Fundamentals for Nonfinancial Managers Series)
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PROFITS ARE AN OPINION, BUT CASH IS A FACT.

Understanding CASH FLOW

If the term "cash flow" has always remained uncomfortably vague in your mind, Understanding Cash Flow will give you, quickly and simply, a firm grasp of this crucial index of a company's health and direction. It covers, in detail, the process, the terminology, and the internal and external players in the flow of cash through a company. You'll learn:
* The fundamentals of cash management and how it affects the quality of a company's earnings
* How to read cash flow statements
* How cash balances are analyzed and monitored--including internal controls over cash receipts and disbursements, plus bank account reconciliation and activity analysis
* How to avoid the pitfalls of granting credit--evaluating customer credit, sources of credit information, and overall credit policy
* How to prevent fraud and waste
* And much more!
Understanding Cash Flow is a part of the new Wiley series, Finance Fundamentals for Nonfinancial Managers--designed to serve managers, owners, investors, students and others by explaining clearly and concisely what they need to know about important areas of cash flow management. Other titles in the series will cover income statements, return on investment, budgeting, and balance sheets.

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About the Author:

FRANKLIN J. PLEWA, Jr., is Professor of Accounting at Idaho State University and the recipient of honors and awards for both teaching and research. He is the author of many books and articles, and is coauthor with George T. Friedlob of Keys to Improving Your Return on Investment (ROI); and Financial and Business Statements.

GEORGE T. FRIEDLOB is Professor and Institute of Internal Auditors Research Foundation Faculty Fellow in the School of Accountancy at Clemson University. He has received numerous academic and professional awards and is the author and editor of a wide variety of professional publications.

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Publisher: Wiley, 1995
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