Building a Mail Order Business: A Complete Manual for Success

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9780471109464: Building a Mail Order Business: A Complete Manual for Success
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With more than 60,000 copies sold, this amazing manual has become aclassic in its field--and rightfully so. Nowhere else will youfind--in one book--so much valuable information on achievingsuccess in the mail order business. Dr. Bill Cohen has drawn on hisdecades of experience testing, researching, and constantly refiningthe mail order techniques described in this invaluable guide.Building a Mail Order Business offers a virtual treasury oftechniques and methods guaranteed to work in the real world ofselling through the mail. You'll get practical advice and learntricks of the trade that will get you started quickly, with thefewest missteps and greatest chances for success.

Thorough and completely up-to-date, this authoritative guide coversevery aspect of the mail order business, from the basics of gettingstarted to the details of product selection, preparing a marketingplan, copywriting, designing graphics, printing, protectingyourself from competition, telemarketing, and advertising throughmagazines, radio, and television. In addition, a handy appendixlists hundreds of valuable contacts with complete addresses.

In this new Fourth Edition, you'll learn the latest trends in mailorder--what works and what doesn't, the most effective look in adsand mailing pieces, how to put together the most attractive offers,and much more.

For entrepreneurs, direct marketers, business owners, and otherseager to get into the mail order business,

Building a Mail Order Business has proven itself to be anindispensable resource for the ideas, techniques, and expert advicethat will lead to success.

All the success secrets of one of America's best-known and mostrespected experts on mail order and direct marketing--Now in a newedition!

BUILDING A MAIL ORDER BUSINESS

Fourth Edition

Complete, authoritative, and now in a new edition, thisbest-selling guide to mail order success covers everything fromgetting your business started to handling legal issues, preparingcopy and graphics, selecting mailing lists, telemarketing, andadvertising in all types of media--an unbeatable source of directmarketing ideas that really work.

Here's what the pros have said about previous editions of BillCohen's Building a Mail Order Business:

"Dr. Bill Cohen's book thoroughly explores the many facets, andpitfalls, facing the budding mail order entrepreneur."-- Henry R."Pete" Hoke, Jr., Publisher, Direct Marketing

"It took a mail order businessman who is also an educator to putdirect mail and mail order guidelines all in one place--and inlanguage we can all understand."--Freeman F. Gosden, Jr.,President, Smith-Hemmings-Gosden, one of the nation's largestdirect marketing advertising agencies

"An outstanding primer for our industry. It gives you the nuts andbolts necessary to carry you through almost every aspect of mailorder from the very rudimentary basics to the same techniques usedby the pros."-- Joe Sugarman, JS&A

"One of the best books I've ever read on the subject. Ienthusiastically recommend Building a Mail Order Business to anyman or woman who is serious about getting involved in thisfascinating activity."-- E. Joseph Cossman, President, CossmanInternational, Inc., author of How I Made a Million Dollars in MailOrder

"An excellent, informative, comprehensive, illustrative workbookthat will help anyone get started making money in the fascinatingfield of mail order. I highly recommend this professional book."--Melvin Powers, mail order entrepreneur

"...must reading for the entrepreneur whose mind is on mailorder."-- Paul Muchnick, Chairman, National Mail OrderAssociation

"Its good sense and nuts-and-bolts, bottom-line approach make it adelightful guide through the mail order world."-- DM News

"synopsis" may belong to another edition of this title.

From the Inside Flap:

Building a Mail Order Business Fourth Edition With more than 60,000 copies sold, this amazing manual has become a classic in its field—and rightfully so. Nowhere else will you find—in one book—so much valuable information on achieving success in the mail order business. Dr. Bill Cohen has drawn on his decades of experience testing, researching, and constantly refining the mail order techniques described in this invaluable guide. Building a Mail Order Business offers a virtual treasury of techniques and methods guaranteed to work in the real world of selling through the mail. You’ll get practical advice and learn tricks of the trade that will get you started quickly, with the fewest missteps and greatest chances for success. Thorough and completely up-to-date, this authoritative guide covers every aspect of the mail order business, from the basics of getting started to the details of product selection, preparing a marketing plan, copywriting, designing graphics, printing, protecting yourself from competition, telemarketing, and advertising through magazines, radio, and television. In addition, a handy appendix lists hundreds of valuable contacts with complete addresses. In this new Fourth Edition, you’ll learn the latest trends in mail order—what works and what doesn’t, the most effective look in ads and mailing pieces, how to put together the most attractive offers, and much more. For entrepreneurs, direct marketers, business owners, and others eager to get into the mail order business, Building a Mail Order Business has proven itself to be an indispensable resource for the ideas, techniques, and expert advice that will lead to success.

About the Author:

Dr. BILL COHEN is Professor of Marketing, Past Chairman of the Marketing Department and Director of the Small Business Institute at California State University, Los Angeles, where he teaches direct marketing. He has served ten years as a director on the board of the Direct Marketing Club of Southern California. He not only has had his own mail order business, but is a pioneer in teaching mail order to students, entrepreneurs, and other professors around the country. Thousands have used his methods to start their own businesses.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780471810629: Building a Mail Order Business: A Complete Manual for Success

Featured Edition

ISBN 10:  0471810622 ISBN 13:  9780471810629
Publisher: Wiley, 1985
Hardcover

9780471520825: Building a Mail Order Business: A Complete Manual for Success

Wiley, 1991
Hardcover

9780471088035: Building a Mail Order Business: A Complete Manual for Success

John W..., 1982
Hardcover

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Book Description John Wiley and Sons Ltd, United States, 1996. Hardback. Condition: New. 4th Revised edition. Language: English. Brand new Book. With more than 60,000 copies sold, this amazing manual has become a classic in its field--and rightfully so. Nowhere else will you find--in one book--so much valuable information on achieving success in the mail order business. Dr. Bill Cohen has drawn on his decades of experience testing, researching, and constantly refining the mail order techniques described in this invaluable guide. Building a Mail Order Business offers a virtual treasury of techniques and methods guaranteed to work in the real world of selling through the mail. You'll get practical advice and learn tricks of the trade that will get you started quickly, with the fewest missteps and greatest chances for success. Thorough and completely up-to-date, this authoritative guide covers every aspect of the mail order business, from the basics of getting started to the details of product selection, preparing a marketing plan, copywriting, designing graphics, printing, protecting yourself from competition, telemarketing, and advertising through magazines, radio, and television. In addition, a handy appendix lists hundreds of valuable contacts with complete addresses.In this new Fourth Edition, you'll learn the latest trends in mail order--what works and what doesn't, the most effective look in ads and mailing pieces, how to put together the most attractive offers, and much more. For entrepreneurs, direct marketers, business owners, and others eager to get into the mail order business, Building a Mail Order Business has proven itself to be an indispensable resource for the ideas, techniques, and expert advice that will lead to success. All the success secrets of one of America's best-known and most respected experts on mail order and direct marketing--Now in a new edition! BUILDING A MAIL ORDER BUSINESS Fourth Edition Complete, authoritative, and now in a new edition, this best-selling guide to mail order success covers everything from getting your business started to handling legal issues, preparing copy and graphics, selecting mailing lists, telemarketing, and advertising in all types of media--an unbeatable source of direct marketing ideas that really work. Here's what the pros have said about previous editions of Bill Cohen's Building a Mail Order Business: "Dr.Bill Cohen's book thoroughly explores the many facets, and pitfalls, facing the budding mail order entrepreneur."-- Henry R. "Pete" Hoke, Jr., Publisher, Direct Marketing "It took a mail order businessman who is also an educator to put direct mail and mail order guidelines all in one place--and in language we can all understand."--Freeman F. Gosden, Jr., President, Smith-Hemmings-Gosden, one of the nation's largest direct marketing advertising agencies "An outstanding primer for our industry. It gives you the nuts and bolts necessary to carry you through almost every aspect of mail order from the very rudimentary basics to the same techniques used by the pros."-- Joe Sugarman, JS&A "One of the best books I've ever read on the subject. I enthusiastically recommend Building a Mail Order Business to any man or woman who is serious about getting involved in this fascinating activity."-- E. Joseph Cossman, President, Cossman International, Inc., author of How I Made a Million Dollars in Mail Order "An excellent, informative, comprehensive, illustrative workbook that will help anyone get started making money in the fascinating field of mail order.I highly recommend this professional book."-- Melvin Powers, mail order entrepreneur ".must reading for the entrepreneur whose mind is on mail order."-- Paul Muchnick, Chairman, National Mail Order Association "Its good sense and nuts-and-bolts, bottom-line approach make it a delightful guide through the mail order world."-- DM News. Seller Inventory # APC9780471109464

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Book Description John Wiley and Sons Ltd, United States, 1996. Hardback. Condition: New. 4th Revised edition. Language: English. Brand new Book. With more than 60,000 copies sold, this amazing manual has become a classic in its field--and rightfully so. Nowhere else will you find--in one book--so much valuable information on achieving success in the mail order business. Dr. Bill Cohen has drawn on his decades of experience testing, researching, and constantly refining the mail order techniques described in this invaluable guide. Building a Mail Order Business offers a virtual treasury of techniques and methods guaranteed to work in the real world of selling through the mail. You'll get practical advice and learn tricks of the trade that will get you started quickly, with the fewest missteps and greatest chances for success. Thorough and completely up-to-date, this authoritative guide covers every aspect of the mail order business, from the basics of getting started to the details of product selection, preparing a marketing plan, copywriting, designing graphics, printing, protecting yourself from competition, telemarketing, and advertising through magazines, radio, and television. In addition, a handy appendix lists hundreds of valuable contacts with complete addresses.In this new Fourth Edition, you'll learn the latest trends in mail order--what works and what doesn't, the most effective look in ads and mailing pieces, how to put together the most attractive offers, and much more. For entrepreneurs, direct marketers, business owners, and others eager to get into the mail order business, Building a Mail Order Business has proven itself to be an indispensable resource for the ideas, techniques, and expert advice that will lead to success. All the success secrets of one of America's best-known and most respected experts on mail order and direct marketing--Now in a new edition! BUILDING A MAIL ORDER BUSINESS Fourth Edition Complete, authoritative, and now in a new edition, this best-selling guide to mail order success covers everything from getting your business started to handling legal issues, preparing copy and graphics, selecting mailing lists, telemarketing, and advertising in all types of media--an unbeatable source of direct marketing ideas that really work. Here's what the pros have said about previous editions of Bill Cohen's Building a Mail Order Business: "Dr.Bill Cohen's book thoroughly explores the many facets, and pitfalls, facing the budding mail order entrepreneur."-- Henry R. "Pete" Hoke, Jr., Publisher, Direct Marketing "It took a mail order businessman who is also an educator to put direct mail and mail order guidelines all in one place--and in language we can all understand."--Freeman F. Gosden, Jr., President, Smith-Hemmings-Gosden, one of the nation's largest direct marketing advertising agencies "An outstanding primer for our industry. It gives you the nuts and bolts necessary to carry you through almost every aspect of mail order from the very rudimentary basics to the same techniques used by the pros."-- Joe Sugarman, JS&A "One of the best books I've ever read on the subject. I enthusiastically recommend Building a Mail Order Business to any man or woman who is serious about getting involved in this fascinating activity."-- E. Joseph Cossman, President, Cossman International, Inc., author of How I Made a Million Dollars in Mail Order "An excellent, informative, comprehensive, illustrative workbook that will help anyone get started making money in the fascinating field of mail order.I highly recommend this professional book."-- Melvin Powers, mail order entrepreneur ".must reading for the entrepreneur whose mind is on mail order."-- Paul Muchnick, Chairman, National Mail Order Association "Its good sense and nuts-and-bolts, bottom-line approach make it a delightful guide through the mail order world."-- DM News. Seller Inventory # APC9780471109464

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Book Description Wiley. Hardcover. Condition: New. 582 pages. Dimensions: 9.5in. x 6.6in. x 1.4in.Sikhism is one of the youngest religions of the world, and its followers, Sikhs, are renowned as erceandproudwarriors. Theybelieveinsingle, formlessGod, andarenowsettledinalmost- erycountryonthisplanet. Becauseoftheirdedication, hard-workandentrepreneurship, anumber of Sikh leaders have occupied coveted positions like President, Prime Minister, Home Minister, FinanceMinister, ForeignMinister, DefenceMinister, SpeakeroftheLokSabha, ChiefMinisters, Governors, Mayors, High Commissioners, Members of Parliament and Legislative Assemblies not only in India but also in other countries. Beside politics, Sikhs have also excelled in the eld of education and research, and have earned the distinction of becoming Vice-Chancellors, Directors, Professors, and Senior Research Scientists. Due to their growing popularity, people from around the world want to learn more about their culture, history, politics, religion, and traditions. In recent decades, several studies on Sikhs and Sikhism have attracted global attention. Many colleges and universities in India, Canada, Australia, United Kingdom, United States and other countries have introduced teaching and researchprogramsonSikhculture, religionandDiaspora. Severalconferencesandseminarshave beenorganizedatinternationallevelondifferentaspectsofSikhism. Thisgrowingawarenesshas resulted literature avalanche in Sikh studies. A large number of contributions have been made in the form of various publications. And most recently with the advancement in information technologies, there is a trend to develop more and more electronic and web resources on Sikhs and their religion. For the bibliographical control of the voluminous literature on Sikhism, some efforts have been made in the past by scholars and librarians like Ganda Singh, Kirpal Singh, N. Gerald Barrier, Hakam Singh, Jaginder Singh Ramdev, Jasmer Singh, Rajwant Singh, Man Singh Deora, Priya Muhar Rai, Darshan Singh Tatla, and others. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Seller Inventory # 9780471109464

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