Espresso! Starting And Running Your Own Coffee Business - Softcover

Huffaker, Julie S; Monaghan, Joe

Softcover

ISBN 10: 047112138X ISBN 13: 9780471121381

Publisher: Harper Business, 1995

Synopsis

An A-to-Z guide to making it in your own specialty coffee business!

Expert tips, tricks, and a gold mine of crucial how-to information you just can't find anywhere else--learn how to:
* Get started in business for as little as $15,000
* Secure the optimum location
* Get the financing that best suits your goals
* Buy, use, and maintain equipment
* Find and deal with suppliers
* Market your espresso business with little or no capital
* Brew delicious, high-quality coffee drinks that keep customers coming back for more
* Hire and manage personnel
* And much more
Espresso! also arms you with sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no espresso entrepreneur should be without.

About this title

From the Publisher:

Based on the authors' 25 years of experience in the specialty coffee industry, this outstanding guide details every step in the startup process including operational options (shop, free-standing cart, concession, add-on to another restaurant or food service), location, leases, landlords, marketing, menus and financing. Contains time-saving organizers such as sample lease and useful business forms; insider tips on shopping for supplies and equipment; checklists for planning, opening and daily operation; coffee drink recipes and a glossary of coffee terms.

About the Author:

JULIE SHELDON HUFFAKER is a writer and editor who works with the specialty coffee industry.

JOE MONAGHAN is National Sales Manager for Espresso Specialists, Inc. He has also operated several espresso carts in Seattle, Washington.

About this edition

• Publisher: Harper Business
• Publication date: 1995
• ISBN 10: 047112138X
• ISBN 13: 9780471121381
• Binding: Paperback
• Number of pages: 224