Items related to Smart, Simple Design: Using Variety Effectiveness to...

Smart, Simple Design: Using Variety Effectiveness to Reduce Total Cost and Maximize Customer Selection - Hardcover

Galsworth, G. D.

 
9780471131854: Smart, Simple Design: Using Variety Effectiveness to Reduce Total Cost and Maximize Customer Selection

Synopsis

Explains how to provide custom products while minimizing the costs and organizational complexity associated with consumer-driven markets and product diversification. Presents an innovative approach, the Variety Effectiveness Process (VEP), which enables readers to find optimal levels of inventory and deal with the front-end interface between design and marketing. VEP simplifies the organization and its product offerings along with the infrastructure that supports them.

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