Explains how to provide custom products while minimizing the costs and organizational complexity associated with consumer-driven markets and product diversification. Presents an innovative approach, the Variety Effectiveness Process (VEP), which enables readers to find optimal levels of inventory and deal with the front-end interface between design and marketing. VEP simplifies the organization and its product offerings along with the infrastructure that supports them.
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Book Description U.S.A.: Wiley, 1994. Hardcover. Book Condition: New. Dust Jacket Condition: New. 8152 Language: eng Language: eng Language: eng Language: eng Language: eng Language: eng. Bookseller Inventory # 623c