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Orchestrating Success: Improve Control of the Business with Sales & Operations Planning - Hardcover

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Synopsis

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.

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About the Author

Richard C. Ling and Walter E. Goddard are the authors of Orchestrating Success: Improve Control of the Business with Sales & Operations Planning, published by Wiley.

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  • PublisherWiley
  • Publication date1989
  • ISBN 10 0471132276
  • ISBN 13 9780471132271
  • BindingHardcover
  • LanguageEnglish
  • Edition number1
  • Number of pages176
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    • 4.08 out of 5 stars
      12 ratings by Goodreads

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ISBN 10:  0939246112 ISBN 13:  9780939246113
Publisher: Wight (Oliver) Publications In, 1988
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Published by Wiley, 1989
ISBN 10: 0471132276 ISBN 13: 9780471132271
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ISBN 10: 0471132276 ISBN 13: 9780471132271
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Ling, Richard C.; Goddard, Walter E.
Published by Wiley, 1989
ISBN 10: 0471132276 ISBN 13: 9780471132271
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