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Synopsis
Decision analysis integrates insights and techniques from economics, probability, and cognitive psychology for the purpose of making good decisions. This book presents practical advice for decision making in all these contexts. It offers step-by-step procedures for defining the problem, identifying objectives, identifying alternatives, forecasting each alternative's potential, comparing forecasts, and choosing the most favorable alternative. A student-friendly guide, it incorporates DPL decision support software and practical, balanced coverage.
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From the Back Cover
Whether your course emphasizes business, public policy or personal decision making, the balanced coverage offered in this text gives your students the analytical skill essential to any management decision process. Featuring student-friendly writing, this brief, noncalculus-based text is an invaluable resource for students from a wide variety of backgrounds. Andrew Golub employs the rational method of decision making as an analytical framework. Techniques derived from economics, probability and cognitive psychology are presented as part of a step-by-step approach to making good decisions.
About the Author
Andrew Lang Golub is the author of Decision Analysis: An Integrated Approach, published by Wiley.
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- PublisherWiley
- Publication date1997
- ISBN 10 047115511X
- ISBN 13 9780471155119
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages256
- Rating
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Decision Analysis : An Integrated Approach
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Wiley & Sons, Incorporated, John, 1997
ISBN 10: 047115511X
ISBN 13: 9780471155119
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