The Fast Forward MBA in Marketing (Portable MBA Series) - Softcover

Murphy, Dallas

Softcover

ISBN 10: 0471166162 ISBN 13: 9780471166160

Publisher: John Wiley & Sons Inc, 1997

Synopsis

Your fastest route to a whole new level of marketing prowess

When those big marketing decisions loom and success hangs in the balance, you need reliable, authoritative information immediately—not tomorrow, not next week, NOW! With The Fast Forward MBA in Marketing as your constant companion, you've got it

In this resource you'll find clear, concise coverage of the complete range of essential marketing topics in a format designed especially for people who need answers quickly. You'll also find cutting-edge ideas from highly regarded thinkers and doers and the world's best MBA programs. This indispensable guide brings you:

• Essential marketing concepts—product, price, place, and promotion
• A rapid-fire overview of marketing innovations, technological breakthroughs, and important trends of the past decade
• The latest methods and suggestions for solving your toughest marketing problems
• Cutting-edge articles from Marketing Tools magazine that illustrate how successful entrepreneurs and businesses employ these concepts in the real world
• Multiple access points —index, cross-references, and icons — that lead you quickly to the answers you need
• A convenient format with short, lively entries that tell you what you need to know without bogging you down in theory

Whether you're a hard-driving entrepreneur, a busy marketing specialist or manager, or a recent graduate eager to make your way in the business world, The Fast Forward MBA in Marketing puts the knowledge you need where you need it most —right in the palm of your hand

About this title

About the Author

DALLAS MURPHY is a freelance writer who specializes in business topics.

From the Back Cover

Your fastest route to a whole new level of marketing prowess!

When those big marketing decisions loom and success hangs in the balance, you need reliable, authoritative information immediately-not tomorrow, not next week, NOW! With The Fast Forward MBA in Marketing as your constant companion, you've got it!

In this resource you'll find clear, concise coverage of the complete range of essential marketing topics in a format designed especially for people who need answers quickly. You'll also find cutting-edge ideas from highly regarded thinkers and doers and the world's best MBA programs. This indispensable guide brings you:
* Essential marketing concepts-product, price, place, and promotion
* A rapid-fire overview of marketing innovations, technological breakthroughs, and important trends of the past decade
* The latest methods and suggestions for solving your toughest marketing problems
* Cutting-edge articles from Marketing Tools magazine that illustrate how successful entrepreneurs and businesses employ these concepts in the real world
* Multiple access points -index, cross-references, and icons - that lead you quickly to the answers you need
* A convenient format with short, lively entries that tell you what you need to know without bogging you down in theory

Whether you're a hard-driving entrepreneur, a busy marketing specialist or manager, or a recent graduate eager to make your way in the business world, The Fast Forward MBA in Marketing puts the knowledge you need where you need it most -right in the palm of your hand.

Edition details

• Publisher: John Wiley & Sons Inc
• Publication date: 1997
• Language: English
• ISBN 10: 0471166162
• ISBN 13: 9780471166160
• Binding: Paperback
• Edition number: 1
• Number of pages: 278