Intellectual Property: Licensing and Joint Venture Profit Strategies (Intellectual Property Series) - Hardcover

Smith, Gordon V.; Parr, Russell L.

9780471194354: Intellectual Property: Licensing and Joint Venture Profit Strategies (Intellectual Property Series)

Hardcover

ISBN 10: 0471194352 ISBN 13: 9780471194354

Publisher: Wiley, 1998

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Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The intellectual property owners need to know how to exploit their product to the fullest extent. (This book is supplemented annually.)

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From the Publisher

Answers important financial questions about company compensation for contributions of technology or trademarks to a licensing or joint venture arrangement. Provides practical tools for evaluating the investment aspects of licensing and joint venture decisions; shows how to derive royalty rates for licensing agreements and profit- and equity ownership-splits for joint ventures; and presents examples of exploitation strategies used by major corporations. Also includes easy-to-use checklists, charts and graphs that assist readers in assessing licensing and joint venture arrangements. Annual supplements will keep subscribers apprised of legal, tax and accounting practices and legislation impacting the licensing and joint venturing of intellectual property and other intangible assets.

From the Back Cover

Now in a revised Third Edition, Intellectual Property: Licensing and Joint Venture Profit Strategies provides the most up-to-date tools for evaluating the investment aspects of licensing and joint venture decisions. Through a hands-on approach that incorporates easy-to-use checklists and procedures to assist readers in assessing licensing and joint venture arrangements, this practical book discusses the legal, tax, and accounting practices and actions related to such arrangements.

Intellectual Property: Licensing and Joint Venture Profit Strategies, Third Edition includes:

Real-life examples from all key industries that provide benchmarks for licensing transactions
Expert coverage by two industry leaders who offer broad experience and tested analyticaltechniques

Intellectual Property: Licensing and Joint Venture Profit Strategies, Third Edition is an essential volume for licensing executives, research and development executives, trademark attorneys, accountants, business appraisers, and valuation and trademark specialists.

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