Technology Management: Developing and Implementing Effective Licensing Programs

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9780471200185: Technology Management: Developing and Implementing Effective Licensing Programs
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A step-by-step guide to licensing technology-based intellectualproperty assets

For many modern, high-technology companies, licensing theirtechnology-based intellectual property assets is the best way tofully exploit them. Firms that are unable to utilize theirproprietary technology assets can license them to other companiesmore capable of doing so. This book serves as an informed andcomprehensive guide to developing a technology licensing programand the legal hurdles, operational needs, and strategiesinvolved.

Suitable for companies seeking to implement or redesign atechnology licensing program, as well as individual inventors whowant to protect and profit from their proprietary technology,Technology Management covers all the bases.

Learn to:
* Develop a licensing strategy
* Conduct proper valuations of intellectual property
* Gather and utilize market research
* Market your technology
* Negotiate and draft licensing agreements
Utilize these handy resources:
* Glossary of important terminology
* Case studies and sample documents
* Lists of organizations, publications, trade shows, and otherhelpful sources of information

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Technology Management
Developing and Implementing Effective Licensing Programs

In today’s high-technology industries, intellectualproperty is often a company’s most valuable asset. But theexploitation of intellectual assets is much more complicated thanthe exploitation of tangible assets such as buildings, machinery,and capital.

In many cases, licensing intellectual properties to othercompanies is the best way to utilize technology assets–acommon strategy in industries such as electronics, computing,telecommunications, biotechnology, and pharmaceuticals. Bylicensing their intellectual property to other companies betterpositioned to access certain markets, firms can fully utilizetechnology assets when they may not have the resources to do so ontheir own.

Technology Management is a step-by-step treatment of the subjectthat clearly and succinctly explains how to develop and implement atechnology licensing program in your company. It offers accessibleyet detailed descriptions of all aspects of a technology licensingprogram, from the basics to the small details to the long-termissues, including:

  • When licensing is appropriate
  • Alternatives to licensing
  • Patents, trademarks, and other intellectual property componentsof a licensing strategy
  • Conducting and utilizing market research
  • Methods for valuing intellectual property
  • Marketing technology assets
  • Negotiating and drafting license agreements
  • Organizational requirements for administering long-termlicensing agreements

Helpful appendices offer case studies of licensing programs;market research resources such as organizations, publications, andWeb sites; sample license agreements; and a glossary of commonlicensing terms. For professionals seeking to implement aneffective technology licensing program or individual inventors whowant to protect and market their technology assets, TechnologyManagement serves as a comprehensive and straightforward guide tothe process.

About the Author:

ROBERT C. MEGANTZ holds a BS degree in electrical engineering from Cornell University and is an Adjunct Lecturer at the Leavey School of Business at Santa Clara University, where he teaches a course on technology licensing. He works as a licensing and business development consultant.

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Book Description John Wiley & Sons Inc, United States, 2002. Hardback. Condition: New. Language: English. Brand new Book. A step-by-step guide to licensing technology-based intellectual property assets For many modern, high-technology companies, licensing their technology-based intellectual property assets is the best way to fully exploit them. Firms that are unable to utilize their proprietary technology assets can license them to other companies more capable of doing so. This book serves as an informed and comprehensive guide to developing a technology licensing program and the legal hurdles, operational needs, and strategies involved. Suitable for companies seeking to implement or redesign a technology licensing program, as well as individual inventors who want to protect and profit from their proprietary technology, Technology Management covers all the bases. Learn to: Develop a licensing strategy Conduct proper valuations of intellectual property Gather and utilize market research Market your technology Negotiate and draft licensing agreements Utilize these handy resources: Glossary of important terminology Case studies and sample documents Lists of organizations, publications, trade shows, and other helpful sources of information. Seller Inventory # AAH9780471200185

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Book Description John Wiley & Sons Inc, United States, 2002. Hardback. Condition: New. Language: English. Brand new Book. A step-by-step guide to licensing technology-based intellectual property assets For many modern, high-technology companies, licensing their technology-based intellectual property assets is the best way to fully exploit them. Firms that are unable to utilize their proprietary technology assets can license them to other companies more capable of doing so. This book serves as an informed and comprehensive guide to developing a technology licensing program and the legal hurdles, operational needs, and strategies involved. Suitable for companies seeking to implement or redesign a technology licensing program, as well as individual inventors who want to protect and profit from their proprietary technology, Technology Management covers all the bases. Learn to: Develop a licensing strategy Conduct proper valuations of intellectual property Gather and utilize market research Market your technology Negotiate and draft licensing agreements Utilize these handy resources: Glossary of important terminology Case studies and sample documents Lists of organizations, publications, trade shows, and other helpful sources of information. Seller Inventory # AAH9780471200185

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