The Complete Guide to Fundraising Management (Wiley Nonprofit Law, Finance and Management Series)

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9780471200192: The Complete Guide to Fundraising Management (Wiley Nonprofit Law, Finance and Management Series)
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The comprehensive and practical guide to successful fundraising-revised and updated

The Complete Guide to Fundraising Management, Second Edition provides a user-friendly road map for fundraising success in a highly competitive philanthropic environment. A practical how-to book tailored specifically to the needs of professional and volunteer fundraisers, it moves beyond theory to address the day-to-day problems faced in these organizations, and offers sound advice and proven solutions. The book and accompanying CD-ROM include all the tools, tips, and techniques you need to make your nonprofit stronger and find the resources you need. Inside you will find:

  • The five principles of fundraising
  • Resource development strategies
  • Information management techniques
  • Tips on prospect identification and market research
  • Guidelines for running major gift programs
  • Sections on fundraising by mail, by telephone, and through special events
  • Capital and endowment campaign key success factors

No matter what your fundraising goal is-whether you need a detailed tour of the entire fundraising process or just a little help here and there—The Complete Guide to Fundraising Management, Second Edition is for you.

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From the Inside Flap:

The Complete Guide to Fundraising Management
Second Edition

If your nonprofit survives and thrives in today’s highly competitive philanthropic environment, it will be because you made the most of your monetary and staffing resources. But doing so is a complicated business that demands the right approach. This practical how-to book offers an accessible and time-tested plan for fundraising success.

Newly revised and expanded, The Complete Guide to Fundraising Management, Second Edition presents incisive explanations of basic fundraising principles and practices and thoroughly covers the fundamentals of strategic management. It provides all the tools and techniques you need to oversee a comprehensive resource development program that focuses on planning, self-assessment, and continual improvement. Concentrating on high-payoff, cost-effective fundraising strategies, the book presents straightforward guidelines and step-by-step instructions for strengthening your nonprofit and obtaining the resources needed to carry out its mission.

Featuring helpful suggestions on board development, institutional advancement, and volunteer involvement, this comprehensive resource covers all the bases, including:

  • How to manage the resource development function–analysis and planning, setting goals, and monitoring the budget
  • Prospect ratings and evaluations–determining the "ideal" volunteer solicitor, the capacity to give, and the request amount
  • Grantsmanship–government contracts, foundations, project development, and foundation research
  • Capital and endowment campaigns–chronological steps for success, including pre-study, advancement, intermediate, and public phases

This indispensable resource includes a CD-ROM containing innovative prospect rating, call report, prospect tracking, and various other essential forms; sample fundraising reports that focus on trends you should monitor; and time management and board nominating grids. Packed with all the essentials of good nonprofit management, The Complete Guide to Fundraising Management, Second Edition is the ultimate road map to fundraising success.

About the Author:

STANLEY WEINSTEIN, ACFRE, EMBA, has spent thirty-two years in the nonprofit sector. He served for nine years on the AFP's National Board of Directors. As a distinguished consultant and Executive Vice President of Hartsook and Associates, he has provided services and hands-on fundraising help for more than 200 not-for-profit organizations nationwide. Mr Weinstein's capital campaigns have resulted in numerous major gifts ranging from $50,000 to $50 million. His experience includes strategic planning, board development, and capital campaigns for a broad spectrum of social welfare, health care, arts, religious, and educational institutions.

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