Brain Power: Maximize Communication and Cognitive Skills for Your Business Success - Hardcover

Bradford, Shannon

Hardcover

ISBN 10: 047120188X ISBN 13: 9780471201885

Publisher: Wiley, 2002

Synopsis

Presents an interdisciplinary approach to cognitive skills and the brain, explaining how to maximize thinking and communication, how to think through problems, and how to respond to stressful situations.
* Features fun and informative self-quizzes, sidebars, graphics, quotations, and checklists.
* Offers an action plan for success, showing how to increase productivity, anticipate upper management's needs, and more.

About this title

From the Inside Flap

Learn the secrets to surviving-and thriving-in today's uncertain economy with the brain-boosting techniques found in Brain Power.

Brain Power shows you how to succeed in business by augmenting your patterns of thinking and creativity and becoming a more effective communicator. Through real-world examples, self-quizzes, and checklists, you'll discover how to redirect your brain in order to move ahead in your career, avoid frustrating miscommunication, influence others, and increase your productivity.

In this groundbreaking new book, consultant Shannon Bradford teaches you how to develop the thinking skills most critical to succeeding in the current economy: 1) Changing the way you see business; 2) Generating ideas; 3) Getting things done; and 4) Building good working relationships. Bradford presents an interdisciplinary approach to cognitive skills and the brain, explaining how to maximize thinking and communication, solve problems, and respond to stressful situations by pairing her seven Brain Operating Principles with tools for action:
* Bermuda Triangles of Information: Given a lack of information, we will fill in the gap with a negative conclusion. Learn communication skills for avoiding Triangles.
* Drive for Closure: We strive for closure or definitive answers even when none exist-meaning that if you motivate yourself to start a small part of an unpleasant task, your drive for closure will make you want to finish the entire chore.
* Infinite Loop Thinking: Stuck in a thinking loop, we lose our ability to see alternative strategies. Learn how to step outside of problems and to think them through, step by step.
* Mental Maps: We rely on Mental Maps or systems of rules that are mental shortcuts. Discover which Mental Maps work best in the current economy.
* Repetition Required: Learn how to use repetition to increase your memory and level of job performance.
* What You Focus on, Expands: When we resolve to focus on one thing, our perception of its importance increases. Determine when you're focusing on the wrong thing in order to avoid wasting time.
* What You Resist, Persists: When we resist something, it will eventually come back to haunt us-how to avoid the impulse to procrastinate.

Through Brain Power's breakthrough methodology, you'll master the secrets to becoming an effective communicator, avoiding procrastination, and improving critical time-management skills necessary to prosper in business.

From the Back Cover

Praise for Brain Power

"Shannon has brilliantly distilled cutting-edge theories on management, brain research, and emotional intelligence into a practical model with effective strategies for today's leadership challenge: how to transform behavior in ourselves and in our organizations that will result in bottom-line effectiveness."
-Luis Calatayud, Administrator
Organization and Training Development, Orlando Utilities Commission

" Brain Power outlines seven powerful principles that bring focus and clarity to our understanding of the power of our brains. With its simple format and clear language, this is a must-read for all who want to better understand themselves and the business world."
-Carlos Giraldo, CEO, Central Reservation Service

" Brain Power will give you insight into tapping into your organization's greatest asset-your people and their intellectual property."
-Paul Dechen, General Manager, Piezo Technology, Inc.

"Today, success depends on a steady supply of new and creative ideas-you can't afford to let your thinking get stale. Brain Power will jump start your brain, and teach you practical ways to get over your internal barriers and get on with the fresh, powerful thinking that drives today's business."
-Molly Machamer, Managing Director, Weber Shandwick Worldwide

"The childhood book The Little Engine That Could tells the story of a train that conquered the mountain because it thought it could. In Brain Power, Shannon Bradford shows how thinking and the power of the brain is the engine needed to conquer mountains of problems. She shows how understanding how the brain works can lead to successful solutions for individuals and organizations in a wide variety of life problems."
-Roger Blackwell, Professor of Marketing, Ohio State University, and author of Customers Rule!

"Shannon Bradford empowers us to take charge of our thinking. Her insightful examples and effective 'mind' tools make this a book worth referring to again and again."
-Janice Simcoe, Account Manager, Disney's Yellow Shoes Creative Group

Edition details

• Publisher: Wiley
• Publication date: 2002
• ISBN 10: 047120188X
• ISBN 13: 9780471201885
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 240