The PDMA ToolBook 1 for New Product Development (Product Development and Management ToolBooks) - Hardcover

Hardcover

ISBN 10: 0471206113 ISBN 13: 9780471206118

Publisher: Wiley, 2002

Synopsis

Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product.

• Includes sections on benchmarking and changing your new product development process and managing your product portfolio.

About this title

About the Author

PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign.
STEPHEN M. Somermeyer is Relationship Manager, YourEncore, Indianapolis, Indiana.

From the Back Cover

Expert techniques and effective practices in product development

In this book, the Product Development & Management Association brings together practical, authoritative approaches to every aspect of the product development process, from idea generation to delivery of the final product and commercialization. The ToolBook 1 provides cross-functional coverage of such topics as:

• Dealing with project and portfolio risk
• Improving portfolio management
• Surviving as a project champion
• Modeling the pipeline
• Technology Stage-Gating
• Hunting for winners in the Fuzzy Front End
• Trend mapping and lead-user analysis
• And much more

With effective methods, tools, and techniques in every chapter, The PDMA ToolBook 1 for New Product Development is an essential book for new product development professionals, including project leaders, process owners, and program or portfolio managers in a broad range of industries from heavy manufacturing to services.

In this book, the Product Development & Management Association brings together practical, authoritative approaches to every aspect of the product development process, from idea generation to delivery of the final product and commercialization. The ToolBook 1 provides cross-functional coverage of such topics as:

• Dealing with project and portfolio risk
• Improving portfolio management
• Surviving as a project champion
• Modeling the pipeline
• Technology Stage-Gating
• Hunting for winners in the Fuzzy Front End
• Trend mapping and lead-user analysis
• And much more

With effective methods, tools, and techniques in every chapter, The PDMA ToolBook 1 for New Product Development is an essential book for new product development professionals, including project leaders, process owners, and program or portfolio managers in a broad range of industries from heavy manufacturing to services.

Edition details

• Publisher: Wiley
• Publication date: 2002
• Language: English
• ISBN 10: 0471206113
• ISBN 13: 9780471206118
• Binding: Hardcover
• Edition number: 1
• Number of pages: 480
• Editor: Belliveau Paul, Griffin Abbie, Somermeyer Stephen