Items related to Leap! A Revolution in Creative Business Strategy
Synopsis
Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that some of the most effective branding campaigns are born when companies work with ad agencies to develop a business strategy that has a big, creative idea at its heart-what CEO of Euro RSCG Bob Schmetterer calls the Creative...
From the Back Cover
"The only sustainable form of business leadership is thought leadership-generating more great ideas faster than the competition. Bob Schmetterer, one of the truly creative minds in advertising, teaches leaders in every industry how to win big by thinking different. So make the leap . . . Read and learn from this genuinely important book."
-William C. Taylor, Founding Editor, Fast Company
"So what happens to...
From the Inside Flap
"Drawing on dozens of firsthand case studies, Bob Schmetterer shares Euro RSCG's secret recipe for creating great brand experiences. Leap is a guidebook to success for any company willing to 'color outside the lines' of traditional advertising and marketing."
-Tom Kelley, General Manager, IDEO
Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back...
"About this title" may belong to another edition of this title.
- PublisherJohn Wiley & Sons
- Publication date2003
- ISBN 10 0471229172
- ISBN 13 9780471229179
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages256
- Rating
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Leap! A Revolution in Creative Business Strategy
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John Wiley & Sons (edition First Edition), 2003
ISBN 10: 0471229172
ISBN 13: 9780471229179
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Leap : A Revolution in Creative Business Strategy
Published by
Wiley & Sons, Incorporated, John, 2003
ISBN 10: 0471229172
ISBN 13: 9780471229179
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Leap : A Revolution in Creative Business Strategy
Published by
Wiley & Sons, Incorporated, John, 2003
ISBN 10: 0471229172
ISBN 13: 9780471229179
Used
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First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Leap : A Revolution in Creative Business Strategy
Published by
Wiley & Sons, Incorporated, John, 2003
ISBN 10: 0471229172
ISBN 13: 9780471229179
Used
Hardcover
First Edition
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP69780634
Quantity: 1 available