The Small Business Money Guide: How to Get It, Use It, Keep It (Working Solo Series) - Softcover

Lonier, Terri; Aldisert, Lisa M.

Softcover

ISBN 10: 0471247995 ISBN 13: 9780471247999

Publisher: John Wiley & Sons Inc, 1998

Synopsis

"The two most important assets for any entrepreneur are a big idea and enough money to turn that idea into a business. Terri Lonier and Lisa Aldisert have supplied a hands-on manual for getting the capital you need to do something big with your idea. Don't just read this book. Keep it by your desk as a guide and mentor." -William C. Taylor Founding Editor, Fast Company magazine.

It not only takes money to start a business; it also takes money to stay in business. And borrowing from the bank isn't the only way to go. There are all sorts of financing sources out there-from finance companies to "angels" and from leasing to strategic alliances-you just have to know where to look. Small business experts Terri Lonier and Lisa Aldisert provide the essential tools and techniques you need to find and grow your money masterfully. Combining basic money issues with a strong dose of common sense, the authors take you step-by-step through any and all financial situations, and help you position your company for the future.

This indispensable guidebook will teach you:
* How to anticipate when you will need money
* What your chances are to raise money
* How to package your company for investors
* How to speak the language of money.

About this title

From the Publisher

It not only takes money to start a business-but to stay in business. And borrowing from the local bank isn't the only way to go. There are all sorts of other financing sources out there; you just have to know where to look. This important resource, written by a marketing consultant who works exclusively with small and startup companies, details these sources, explaining the benefits and drawbacks of each.

About the Author

Terri Lonier is the nation's leading expert on solo entrepreneurs. She advises major corporations on how to reach the rapidly growing small business and SOHO (small office/home office) markets. She is the author of the widely acclaimed Working Solo and Working Solo Sourcebook.

Lisa M. Aldisert is a management consultant who works with organizations to develop business strategies. Having spent sixteen years as a banking executive in commercial lending and corporate finance, she offers a unique blend of financial acumen, trends analysis, and strategic planning to entrepreneurial clients.

About this edition

• Publisher: John Wiley & Sons Inc
• Publication date: 1998
• ISBN 10: 0471247995
• ISBN 13: 9780471247999
• Binding: Paperback
• Edition number: 1
• Number of pages: 204