Data Mining Solutions: Methods and Tools for Solving Real-World Problems - Softcover

Westphal, Christopher; Blaxton, Teresa

Softcover

ISBN 10: 0471253847 ISBN 13: 9780471253846

Publisher: Wiley, 1998

Synopsis

Cutting-edge data mining techniques and tools for solving your toughest analytical problems

Data Mining Solutions

In down-to-earth language, data mining experts Christopher Westphal and Teresa Blaxton introduce a brand new approach to data mining analysis. Through their extensive real-world experience, they have developed and documented many practical and proven techniques to make your own data mining efforts more successful. You'll get a refreshing "out-of-the-box" approach to data mining that will help you maximize your time and problem-solving resources, and prepare for the next wave of data mining-visualization. You will read about ways in which data mining has been used to:
* Discover patterns of insider trading in the stock market
* Evaluate the utility of marketing campaigns
* Analyze retail sales patterns across geographic regions
* Identify money laundering operations
* Target DNA sequences for pharmaceutical testing and development

The book is accompanied by a CD-ROM that contains:
* Demo and trial versions of numerous visual data mining tools
* Active web-page links for each of the products profiled
* GIF files corresponding to all book images

About this title

From the Publisher

This valuable overview explores all aspects of commercial data mining tools that database analysts and technically savvy business managers can use to identify sales trends, evaluate and improve performance, monitor financial fraud, forecast investment returns, and much more. After a quick tutorial on various techniques for storing and analyzing business information, the authors provide an overview of data mining tools, including those that present information in traditional spreadsheet format as well as more modern visual tools for identifying complex patterns and trends. In-depth case studies explore the effectiveness and reliability of the industry's leading tools.

About the Author

CHRISTOPHER WESTPHAL has been successfully performing visual data mining engagements and research for over a decade for both government and commercial interests. He has developed a wide range of methodologies and unique techniques to support the data mining process. He may be reached at chris_westphalyahoo.com.

TERESA BLAXTON is an Associate Professor of Psychiatry in the University of Maryland School of Medicine. She has published over 100 articles on knowledge storage, representation, and retrieval, both in biological (human) and artificial (computer) systems. She may be reached at tblaxtonmprcwb.ab.umd.edu.

Edition details

• Publisher: Wiley
• Publication date: 1998
• ISBN 10: 0471253847
• ISBN 13: 9780471253846
• Binding: Paperback
• Language: English
• Number of pages: 640